Why Have a Job Search Management Tool Embedded in Your Careers Site?
There are numerous reasons to add a job search tool to your company's careers site.
1. It Creates a Better Candidate Experience
Once candidates arrive at your site and are sold on your employer value proposition, the next step is finding a vacancy that matches their qualifications. The more challenging that is for candidates, the more likely they are to abandon the process. Unfortunately, modern applicant tracking systems (ATS) rarely focus on candidate friendliness and may have numerous pages of forms to navigate on a mobile device. They also often lack job search capability, reinforcing the need for a separate tool.
By embedding a mobile-responsive search solution, you can ensure candidates stay engaged. They'll be able to filter your openings and find relevant options quickly and easily. Bottom line? If you don't create this better experience, your competition will, and you may miss out on high-caliber talent in a competitive marketplace.
2. It Attracts More Talent
According to Forbes, millennials represent the majority of the workforce and will comprise 75% of the labor pool by 2025. Gen Z will be following closely behind, sharing similar values. Your organization's careers site must appeal to these unique demographics.
These candidates are primarily “digital natives” who are comfortable using technology. They often access the internet through their smartphones or rely on mobile apps to complete tasks. They're also more likely to research potential openings based on compatibility with their workplace values, which may include key terms that weren't common among previous job-seeking generations.
Adding a tool to your careers website lets you meet these expectations while maintaining the agility to update relevant search terms quickly. Allowing candidates to sign up for notifications when a vacancy aligns with their desires and qualifications ensures they'll get an alert when a match comes up.
3. It Helps You Boost Hard-to-Fill Positions
Hard-to-fill positions can be a reality for any organization. Attracting quality candidates to apply for those vacancies can be a challenge in itself, making it crucial to get job openings in front of the right applicants.
With a job search and management tool, you retain control over the search terms candidates can select. That means you can feature and display those hard-to-fill positions with popular, relevant keywords.