Getting Candidates in the Zone… DAZN, that is!

How we helped DAZN build their ideal future. 

The Brief 

As DAZN expanded into exciting new territories to make their mark on a global scale, they needed a website to really emphasize the messaging of their employer brand and EVP. The idea was to truly unite their workforce and show the incredible opportunities on offer as DAZN expanded across the globe. Sounds impressive, right?! There was a real need for streamlined efficient recruitment and they wanted to put the right people into the right roles, fast. Quiet the challenge! 

About the Client 

DAZN is really the best new kid on the block. As an aspiring, premier subscription sports streaming service, DAZN was a humble start-up some years ago, but in the space of just 4 years had grown to encompass over 2,500 employees. Truly astonishing growth, right?

However, to facilitate all this incredible teen growth spurt, they needed to add 1,000 employees to the team by 2019, filling key development hubs with no existing brand presence, facilities, or employees. They had the growth, now they needed the people to make it happen!  

But expansion is pretty risky and the growth had the potential to be bumpy to say the least… so DAZN partnered up with HappyDance for a convenient solution. 

The Execution 

So where to start with a project like this. DAZN clearly had some ambitious goals. Goals they couldn’t afford to get wrong. Well, we built a smooth and sleek careers website that connected with DAZN’s prospective candidates on a deeper level.

The careers site showcased their existing employer brand to offer applicants an insightful view into life working at DAZN. Neat, right!? We wanted to make people say “wow” and “how do I apply?!” after visiting the careers site. So we also added tools to help them visualize the team, office, and location they could potentially be working in! That way, visitors could get a good idea of what to expect. 

But that wasn’t enough! Next, we filmed hundreds of DAZN employees across the world, creating a fruitful cocktail of authentic, engaging and emotive content for users to enjoy. We tried to pre-empt potential candidates’ questions, giving them information on where to hang out, where to eat, how to get around… so they could truly taste the authentic experience of working for DAZN as an employee working abroad.  

The careers site we created was responsive in more ways than one! We optimized for mobile experience (because what don’t we use our phone for these days!) and stocked-up on branded content to bring the DAZN brand to life.

A key focus for HappyDance was creating an environment where finding, engaging with, and applying for a role was super-simple and intuitive. Like the way Apple claims even toddlers can use their iPads because they’re so easy to use. So, we developed functions like “Saved Jobs” and “Related Jobs”, mapped images to job pages that were actually relevant, and integrated the DAZN Instagram feed. These personal touches were the icing on the cake, creating an incredibly rich visualization of life at DAZN. 

The Results 

We don’t like to brag; we let our numbers and customers do the talking. But since the launch of the site, DAZN have seen some exceptional results. Don’t believe us? Look for yourselves! 

• 46% of DAZN hires now come through their careers site (a huge increase on their old platform which delivered only 17%!) 
• They have received 24,000 applications since the new site went live 
• They have over 90,000 visits to the site per calendar month (tripling their old site’s performance). 

Thanks to HappyDance's world-class reporting dashboards, DAZN’s recruitment team now review performance on a weekly basis, enabling them to make informed strategic decisions that affect their business processes and outputs.  

“It was important to us to create something dynamic and engaging. We wanted a smooth candidate experience and a platform to help bring our employer brand to life. We had some pretty chunky targets and the project brief changed more than once. HappyDance stuck by us and delivered an award-winning careers site that we’re really proud of.” 

• Ross McDonald - Content Manager