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12 Career Page Must-Sees: Examples and Lessons

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Jim Taylor
Managing Director
Published on

Like me, do you ever wonder just how it is that some companies have the knack of effortlessly attracting top-tier talent?

Here’s a clue – it’s about more than offering great perks and a big pay check. It's about how they present themselves right from the get-go—that’s right, we're talking about their career page.

Don’t underestimate the power of your career page. It’s so much more than just a list of open positions; it puts your employer brand front and centre and gives potential candidates that all-important first impression of what it might be like to work in your organization.

But what is it that adds that special something and makes a career page go from good to great?

In this deep dive, I’m going under the hood of 12 career pages that are nothing short of legendary.

From Canva's design marvels to North-western Mutual's empowering narratives, these are the pages that I think are setting the gold standard in today’s talent attraction landscape.

Buckle up! You're not just about to see what makes these pages tick; I’ll also show you how you can inject some of their magic into your own career site, quick and easy.

So, whether you're looking to revamp your existing career page or dreaming up a new one from scratch, you’ll find that these examples are a roadmap to becoming an irresistible magnet for the best in the biz.

Let's get started!

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Why Your Career Page Matters

It’s important to think of your career page as the front door to your company's world. It's a powerful opportunity to convey your brand’s story, culture, and values.

A well-crafted career page goes far beyond listing job openings; it builds a connection, inspires action, and, crucially, it even filters out those who don't align with your vision and won’t bring you any added value.

Getting it right is non-negotiable. Here’s why:

  • Attracts the Right Talent: Like a tractor-beam, it draws in just those people who resonate with your mission and values. Because it's not about attracting lots and lots of people. It’s about attracting the right people, right?
  • Showcases Your Culture: It’s important to remember that candidates aren't just looking for a job; they're looking for a place where they can belong, to put down roots and contribute. Your career page is a window into your world, and you want to get their faces pressed up against the glass.
  • Boosts Employer Branding: The war for talent is a well-worn phrase, but it’s still reflective of the recruitment landscape. Think of your employer brand as your armour. A standout career page keeps you strong, reflects your brand, and sets you apart from your competition.
  • Enhances Candidate Experience: Believe it or not, a seamless, informative, and engaging career page makes the application process actually enjoyable and leaves a positive impression on the applicant regardless of the outcome.

In a nutshell, your career page is more than a recruitment tool; it's a storytelling platform. It's where you get to say, "Here's who we are, here’s what we believe, and here’s why you should care."

Tangibly Grading a Career Page's Quality

Truly understanding the effectiveness of your career page needs to go beyond gut feelings and hopeful strategies.

Instead, it’s vital to get involved with tangible metrics. Tools like Job Page Grader, a game-changer for recruiters and HR professionals, help you to properly measure and enhance your career pages scientifically.

This innovative tool evaluates career pages based on four critical categories: Engagement, Conversion, Performance, and SEO.

The results across these categories quickly and clearly show you the overall effectiveness of your career page:

  • Engagement: Assesses how well your career page engages with potential candidates, measuring aspects like readability, sentiment and discrimination bias.
  • Conversion: Looks at the career page's ability to convert your visitors into applicants, evaluating clear calls-to-action and ease of application.
  • Performance: Gauges the technical aspects of your career page, such as load time and mobile responsiveness, which can significantly impact user experience and cause good candidates to look elsewhere.
  • SEO: Analyzes how well your career page is optimized for search engines, ensuring it's discoverable by job seekers.

All this analysis delivers a Job Page Grader Score percentage; a quantifiable measure of your career page's quality, allowing you to pinpoint areas of excellence and where you need to improve. Make sure you give it a try. You’ll be amazed.

Embracing such metrics enables a strategic approach to career page optimization, ensuring your efforts are not just well-intentioned but are also effectively aligned with best practice.

Now, let's take a closer look at those who I think have mastered the art and science of career page magic.

1. Canva: A Design-Centric Approach

Canva Careers Site

Job Page Grader Score: 79%

Key Highlights:

  • Mission-Driven: Canva's career page starts strong with a compelling call-to-action, "Join our mission to empower the world to design." This resonates deeply with creatives and mission-driven candidates.
  • Values and Legends: The emphasis on Canva's values and the invitation to become a "legend" within the company culture is not just inspiring; it's a clarion call to those who want to make a significant impact.
  • Impactful Work: Phrases like "empowered to do the best work of your life" are aspirational, speaking directly to candidates seeking meaningful and growth-filled careers.
  • Clear Navigation & Job Listings: With its user-friendly design, candidates can effortlessly navigate through job listings, categorized by roles, making the search for the perfect position a breeze.
  • Visual Appeal: The use of vibrant imagery and icons mirrors Canva's design ethos, making the career page not just informative but a visual feast. The motion and transitions on the career page as you scroll through the content also creative and engaging experience.

What You Can Learn:

  • Storytelling Matters: Use your career page to tell a story, not just about what you do, but why you do it and who you're looking for.
  • Design with the Candidate in Mind: A clean, intuitive layout ensures candidates find what they're looking for without frustration. A non static page also elevate the experience for the candidate.
  • Be Inspirational: Inspire candidates by showcasing the impact of the work they could be doing.

Canva's career page is a masterpiece of engagement, combining aesthetic appeal with clear, mission-driven messaging.

It's a testament to the power of design and storytelling in attracting top talent.

2. General Motors (GM): Driving Forward Together

General Motors Careers Site

Job Page Grader Score: 78%

Key Highlights:

  • Empowerment and Global Impact: GM's career page begins with a powerful statement about empowerment and making a global impact, appealing to candidates passionate about innovation and societal change.
  • Values and Legends: Similar to Canva, GM places a strong emphasis on values and creating a legendary impact, framing the company as a place where extraordinary careers are made.
  • Aspirational Work: The phrase "empowered to do the best work of your life" is mirrored here, indicating a universal appeal to candidates looking for more than just a job.
  • Navigation and Job Listings: GM's layout is user-friendly, categorizing jobs by roles such as Engineering, Manufacturing, and IT, which simplifies the search process for candidates.
  • Visual and Innovative Ethos: The use of dynamic imagery and innovative design elements reflects GM's forward-thinking and inventive spirit.

What You Can Learn:

  • Craft a Compelling Opening Statement: Your career page's opening lines are crucial. They should resonate with your target audience, reflecting your company's mission and the impact of joining your team.
  • Highlight Your Values: Make your company values clear and prominent. Candidates are increasingly looking for workplaces where they can align their personal values with their professional environment.
  • Simplify the Search: Ensure your career page is easy to navigate, with clearly categorized job listings. A seamless user experience can significantly impact application rates.

General Motors showcases a blend of tradition and innovation on its career page, effectively communicating its vision for the future and its commitment to societal impact.

This approach not only attracts candidates but also aligns them with GM's broader mission from the start.

3. Verizon: Connecting on a Human Level

Verizon Careers Site

Job Page Grader Score: 80%

Key Highlights:

  • Mission-Driven Approach: Verizon's career page opens with a powerful statement that emphasizes the global impact and purpose behind the work, appealing to candidates interested in making a meaningful difference.
  • Diversity and Inclusion: A standout feature of Verizon's career page is its strong emphasis on diversity and inclusion. The company showcases its commitment to a diverse workforce and inclusive culture, resonating with candidates seeking an equitable workplace.
  • Opportunity Awaits: Verizon encourages candidates to explore a wide range of roles, highlighting the proximity of dream roles across various fields such as Finance, Tech, Retail, and more, creating a sense of excitement and possibility.
  • Clear Navigation: The layout is straightforward, enabling users to effortlessly search for jobs by category, including retail, corporate, marketing, and remote opportunities, enhancing the candidate experience.
  • Employee Insights: Verizon includes reviews and insights from employees, covering aspects like work environment, growth opportunities, and company culture, providing candidates with a genuine peek into life at Verizon.

What You Can Learn:

  • Showcase Your Commitment to Diversity: Make your dedication to diversity and inclusion evident. Highlighting these values can attract a broader range of candidates and enrich your company culture.
  • Create a Sense of Possibility: Use your career page to inspire candidates by showing the wide range of opportunities available. Make it clear that their dream job is within reach.
  • Incorporate Employee Voices: Including employee testimonials or reviews can offer a transparent and authentic view of your company culture and the opportunities for growth within the organization.

Verizon's career page stands out for its human-centric approach, emphasizing connection, diversity, and the impact of collective efforts.

By focusing on the people behind the technology, Verizon not only attracts candidates but also builds a community of dedicated professionals.

4. Salesforce: Blazing New Trails

Salesforce Careers Site

Job Page Grader Score: 77%

Key Highlights:

  • Mission-Driven: Salesforce kicks off its career page with an invigorating call to action: "Blaze your trail with us at Salesforce." This clever use of language not only ties into their brand but also positions the company as a place for ambitious career growth.
  • Cutting-Edge Technology: Highlighting its role as a pioneer in cloud computing and AI CRM, Salesforce attracts tech enthusiasts eager to work at the forefront of innovation.
  • Customer Success Focus: The emphasis on customer success as a core value underlines that employees' work directly contributes to meaningful outcomes, resonating with purpose-driven candidates.
  • Clear Navigation: Job seekers can easily explore opportunities across various domains like Sales, Engineering, and Marketing, thanks to the site's user-friendly design.
  • Employee Insights: Salesforce enhances its appeal by featuring employee testimonials that speak to a supportive culture, opportunities for growth, and a commitment to health and well-being.

What You Can Learn:

  • Leverage Brand Identity: Use your brand's unique identity and language to make your career page stand out and resonate with your target audience.
  • Highlight Technological Leadership: If innovation is at your core, make it a focal point. This attracts candidates who want to be at the cutting edge of their field.
  • Emphasize Impact: Show candidates how their work will contribute to broader goals and success stories. This is particularly appealing to those seeking purpose in their careers.
  • Incorporate Real Employee Stories: Authentic insights into your company culture and the opportunities you offer can significantly enhance your employer brand.

Salesforce's career page exemplifies how companies can use their unique brand identity and commitment to innovation to attract top talent.

By focusing on creating a trailblazing career path for its employees, Salesforce sets a high bar for employer branding.

5. Caterpillar: Building What Matters

Caterpillar Careers Site

Job Page Grader Score: 88%

Key Highlights:

  • Mission-Driven Messaging: Caterpillar's career page opens with a powerful statement that reflects its global mission and the tangible impact of its work, inviting candidates to contribute to significant projects that build and power the world.
  • Build What Matters: The tagline “Build What Matters” resonates deeply with those seeking meaningful work. It succinctly captures Caterpillar's commitment to building infrastructure and economies around the globe.
  • Clear Navigation: The career page provides straightforward navigation, allowing candidates to explore opportunities in Engineering, Manufacturing, Supply Chain, and more, ensuring a seamless user experience.
  • Employee Insights: Caterpillar includes testimonials and insights from employees who highlight supportive management, opportunities for learning and professional growth, and a favorable work-life balance, offering a genuine look into the company culture.
  • Global Impact: The emphasis on Caterpillar's worldwide operations and its role in building critical infrastructure showcases the company's vast reach and the significant impact potential employees can have.

What You Can Learn:

  • Communicate a Clear Mission: Articulate your company's mission in a way that connects emotionally with potential candidates. Showing the real-world impact of the work can be a powerful motivator.
  • Showcase Employee Experiences: Including positive employee testimonials can greatly enhance your employer brand by providing a transparent view of what it's like to work for your company.
  • Highlight Global Opportunities: For companies with a worldwide presence, emphasizing the global impact of their work can attract candidates interested in contributing to significant, far-reaching projects.

Caterpillar's career page does an excellent job of communicating the company's mission, the global impact of its work, and the supportive culture that awaits new employees.

It’s a prime example of how organizations can use their career pages to attract candidates who are not just looking for a job but are eager to make a difference.

6. DraftKings: Owning the Future

DraftKings Careers Site

Job Page Grader Score: 77%

Key Highlights:

  • Dynamic Call-to-Action: DraftKings' career page opens with an energizing invitation: “Ready to Own What’s Next?” This forward-looking challenge speaks directly to ambitious candidates eager to impact the future of entertainment and gaming.
  • Diverse Opportunities: The career page showcases a wide array of roles in Engineering, VIP & Loyalty, Compliance & Regulatory, and more, highlighting the diverse ways candidates can contribute to the company’s success.
  • Employee Insights: Glassdoor reviews and internal testimonials underscore the rewarding challenges and growth opportunities at DraftKings, painting a picture of a company where “impossible” isn’t in the vocabulary.
  • Early Careers Program: DraftKings emphasizes its commitment to nurturing talent right from the start, with summer internships, co-op programs, and entry-level roles designed to provide an immersive workplace experience.
  • Awards and Recognition: The page proudly displays DraftKings’ accolades, including "Built In Best Places to Work 2024" and "Great Place to Work 2023," affirming its status as a top employer.

What You Can Learn:

  • Engage with a Bold Proposition: Use your career page to challenge and engage potential candidates with the exciting possibilities your company offers.
  • Highlight Diversity of Roles: Showcasing the breadth of opportunities within your company can attract a wider range of talent.
  • Leverage Employee Feedback: Positive reviews and testimonials can greatly enhance credibility and attract candidates by offering an authentic glimpse into your company culture.
  • Promote Growth from the Start: Emphasizing programs for early-career candidates demonstrates your investment in their long-term development.
  • Showcase Achievements: Awards and recognitions serve as powerful endorsements of your workplace, enhancing your appeal to top talent.

DraftKings' career page plays a winning hand by effectively leveraging its unique position in the entertainment and gaming industry to attract ambitious individuals.

With a focus on ownership and innovation, DraftKings presents itself as a dynamic workplace where employees are encouraged to challenge the status quo and grow their careers.

7. Southern New Hampshire University (SNHU): Transforming Lives

Southern New Hampshire University Careers Site

Job Page Grader Score: 81%

Key Highlights:

  • Mission-Driven Messaging: SNHU's career page is anchored by a powerful and inspiring message: “Transform lives, including yours.” This statement positions the university not just as an educational institution, but as a catalyst for personal and societal transformation.
  • Remote Work Flexibility: Highlighting its commitment to work-life harmony, SNHU offers remote work options in over 30 states, coupled with generous paid time off, appealing to professionals seeking flexibility.
  • People-Centric Culture: The emphasis on a culture that values individuals, celebrates diversity, and encourages authenticity reflects SNHU’s dedication to creating an inclusive and supportive work environment.
  • Diverse Opportunities Beyond Academia: SNHU makes it clear that opportunities are not limited to traditional academic roles. The university welcomes professionals from various backgrounds, signaling a broad spectrum of career paths within the institution.
  • Commitment to Diversity and Inclusion: SNHU’s career page underlines its belief in the power of diverse perspectives to drive innovation, showcasing its proactive approach to building a diverse and inclusive community.

What You Can Learn:

  • Lead with Your Mission: A compelling mission statement can attract candidates who share your values and are passionate about contributing to your vision.
  • Emphasize Flexibility and Culture: In today’s job market, flexibility and a supportive culture are major attractors. Highlighting these aspects can set you apart as an employer of choice.
  • Show the Breadth of Your Opportunities: Make it clear that your organization values diverse skill sets and backgrounds, broadening your appeal to a wider talent pool.
  • Champion Diversity and Inclusion: An explicit commitment to diversity and inclusion not only enriches your workplace but also attracts candidates who value these principles.

SNHU’s career page effectively communicates its mission to transform lives through education, while also emphasizing the importance of flexibility, culture, and diversity.

This approach not only attracts individuals passionate about education but also those seeking a supportive and dynamic work environment.

8. Bridgestone: Empowering Individual Growth

Bridgestone Careers Site

Job Page Grader Score: 87%

Key Highlights:

  • Empowering Growth: Bridgestone's career page opens with an empowering message: “Empowering you to shape your own career. That’s what really matters.” This approach positions Bridgestone as a company that places significant value on individual career development and personal growth.
  • Core Pillars: The focus on Bridgestone’s core pillars—uniting, empowering, and pioneering—highlights its commitment to innovation, quality, and social responsibility. This message is designed to attract candidates who are not just looking for a job but seeking to be part of a purpose-driven organization.
  • Clear Navigation: Bridgestone makes it easy for potential candidates to find the right business unit, search for jobs, and apply, enhancing the user experience and streamlining the application process.
  • Corporate Impact: The career page details how Bridgestone’s corporate offices support their retail and manufacturing businesses, emphasizing the strategic role of functional teams in driving growth and making a positive impact on communities.
  • Benefits and Career Growth: Bridgestone underscores its comprehensive benefits plans designed to meet employees' emotional, financial, and physical needs, alongside highlighting opportunities for career advancement within the company.

What You Can Learn:

  • Promote Employee Empowerment: Clearly articulate how your company supports individual career paths and personal development. This resonates with candidates looking for workplaces that invest in their growth.
  • Highlight Your Mission and Values: Candidates today are increasingly drawn to companies with clear values and a strong sense of purpose. Make your organization's mission a central part of your career page messaging.
  • Simplify the Job Search Process: A user-friendly career page that allows candidates to easily search and apply for jobs can significantly improve the candidate experience and increase the number of applications.
  • Communicate the Bigger Picture: Show candidates the impact of the work they will be doing, not just on the company but on society at large. This can be a powerful motivator for purpose-driven individuals.

Bridgestone's career page exemplifies how companies can effectively communicate their commitment to employee growth, corporate social responsibility, and innovation.

By focusing on empowering individuals to shape their careers, Bridgestone attracts candidates who are looking for more than just a job—they're looking for a place to make a difference.

9. Jabil: Shaping Your Career

Jabil Careers Site

Job Page Grader Score: 80%

Key Highlights:

  • Empowering Growth: Jabil starts with an empowering message similar to Bridgestone's, focusing on the opportunity for individuals to shape their own careers within a global and innovative environment.
  • Core Pillars: The emphasis on uniting, empowering, and pioneering reflects Jabil's dedication to innovation, quality, and teamwork. This message is tailored to attract professionals who are eager to contribute to meaningful projects and be part of a forward-thinking team.
  • Clear Navigation: The career page provides a seamless user experience, allowing candidates to easily find relevant business units, search for jobs, and understand the application process, highlighting Jabil’s commitment to accessibility and transparency in the hiring process.
  • Employee Insights: Featuring insights from various roles within the company, Jabil showcases the diversity of career paths and growth opportunities available, from engineering to project management. These testimonials provide a genuine look into the company culture and the value Jabil places on its employees.
  • Global Impact: Highlighting its worldwide operations, Jabil stresses the global impact of its work, appealing to candidates interested in joining a company that offers the chance to contribute to significant, global-scale projects.

What You Can Learn:

  • Emphasize Career Empowerment: Highlighting career development opportunities can attract candidates looking for roles where they can grow and make a meaningful impact.
  • Feature Employee Testimonials: Including real employee stories on your career page can provide candidates with insights into the company culture and the opportunities for professional growth, making your company more attractive to prospective talent.
  • Showcase Global Presence: For companies with a global footprint, emphasizing the international scope of operations and impact can attract candidates interested in global opportunities and challenges.
  • Streamline the Job Search Experience: A user-friendly career page that facilitates easy job search and application processes is critical for attracting top talent in today’s competitive job market.

Jabil’s career page effectively communicates its commitment to innovation, employee growth, and global impact.

By showcasing how individuals can shape their careers within the company, Jabil not only attracts talent but also motivates them to be part of a company that values innovation and quality.

10. Global Payments: Innovating Commerce

Global Payments Careers Site

Job Page Grader Score: 89%

Key Highlights:

  • Empowering Growth: Global Payments frames its career page with an empowering message that echoes its commitment to leadership and innovation in the fintech industry, inviting candidates to shape their own careers within a dynamic and evolving field.
  • Core Pillars: The emphasis on uniting, empowering, and pioneering is also present here, showcasing Global Payments' focus on innovation, customer service, and technology-driven solutions, aiming to attract candidates passionate about transforming commerce.
  • Clear Navigation: The career page is designed for ease of use, allowing prospective candidates to efficiently search for opportunities by location, job category, and role, highlighting the company's commitment to an accessible and straightforward application process.
  • Employee Insights: By featuring insights from various departments, including HR, Technology, Sales, Customer Service, and Marketing, Global Payments provides a well-rounded view of the company culture and the diverse career paths available.
  • Global Impact: Highlighting its extensive global reach and impact on commerce, Global Payments attracts candidates interested in working for a company that powers transactions worldwide and is at the forefront of the digital payments revolution.

What You Can Learn:

  • Highlight Technological Innovation: Emphasizing your company's role in technological advancement can attract candidates interested in contributing to cutting-edge projects and innovations.
  • Diversify Employee Testimonials: Showcasing a wide range of employee experiences can highlight the diversity of opportunities within your company and appeal to a broad spectrum of job seekers.
  • Streamline Job Search and Application Process: An intuitive and easy-to-navigate career page is critical for attracting the best talent, emphasizing your company's efficiency and candidate-centric approach.
  • Communicate Global Reach and Impact: For companies with a global presence, showcasing your international operations and impact can attract candidates looking for opportunities to contribute on a global scale.

Global Payments’ career page successfully communicates its leadership in the fintech industry, its commitment to innovation, and its welcoming of talents ready to contribute to the future of commerce.

The focus on technological innovation, global impact, and empowering growth positions Global Payments as an attractive employer for ambitious candidates looking to make a mark in the digital economy.

11. Assurant: Beyond Insurance

Assurant Careers Site

Job Page Grader Score: 82%

Key Highlights:

  • Empowering Growth: Assurant’s career page echoes a familiar yet impactful theme: empowering individuals to shape their careers. This message is particularly resonant in the insurance and risk management industry, where Assurant positions itself as a company that supports personal and professional growth.
  • Core Pillars: The focus on unity, empowerment, and innovation highlights Assurant's commitment to going beyond traditional insurance solutions. By emphasizing these core pillars, Assurant attracts candidates who are interested in transforming the insurance landscape through innovation and customer commitment.
  • Clear Navigation: Assurant’s career page facilitates an easy job search experience, allowing candidates to find opportunities by role, location, and department. This streamlined approach underscores the company's commitment to accessibility and efficiency in the hiring process.
  • Employee Insights: Featuring testimonials from employees across different departments, Assurant provides a glimpse into the supportive work environment, the emphasis on learning and growth, and the collaborative culture that defines the company.
  • Global Impact: By showcasing its global presence and the diverse range of solutions it offers to customers worldwide, Assurant appeals to candidates looking for opportunities to make a meaningful impact on a global scale.

What You Can Learn:

  • Focus on Industry Transformation: Highlighting your company’s role in transforming its industry can attract candidates who are eager to contribute to innovation and change.
  • Promote a Supportive Culture: A career page that showcases a company’s supportive environment and commitment to employee growth can significantly enhance its attractiveness as an employer.
  • Simplify the Application Process: Ensuring the career page provides a seamless application experience is crucial for attracting top talent in a competitive job market.
  • Showcase Global Operations: For companies operating on a global scale, emphasizing international impact and opportunities can attract candidates interested in working for a global leader.

Assurant’s career page effectively conveys its unique position in the insurance industry, emphasizing innovation, customer focus, and employee empowerment.

By demonstrating how employees can grow and impact the company and its customers, Assurant attracts candidates who are not just looking for a job but seeking a career with purpose.

12. Northwestern Mutual: Financial Services with a Personal Touch

Northwestern Mutual Careers Site

Job Page Grader Score: 78%

Key Highlights:

  • Empowering Growth: Northwestern Mutual's career page opens with a promise of empowerment, inviting candidates to shape their careers in a supportive environment that values leadership and personal development. This message resonates with professionals looking for a career that offers more than just financial rewards.
  • Core Pillars: The emphasis on uniting, empowering, and pioneering underlines Northwestern Mutual's approach to financial services, highlighting its dedication to providing personalized financial solutions and fostering a culture of innovation and excellence.
  • Clear Navigation: The career page is designed for ease of navigation, allowing candidates to quickly find information on available roles, the company culture, and the benefits of working at Northwestern Mutual, demonstrating the company's commitment to transparency and candidate experience.
  • Employee Insights: Including testimonials from employees across various roles, the career page offers insights into the supportive work environment, opportunities for professional growth, and the impact of their work on clients' lives, providing a comprehensive view of the company culture.
  • Global Impact: Northwestern Mutual showcases its long-standing legacy and impact in the financial services industry, emphasizing its role in helping clients achieve financial security and peace of mind, appealing to candidates motivated by making a positive impact.

What You Can Learn:

  • Emphasize Personal and Professional Growth: A career page that highlights opportunities for both personal and professional development can attract candidates seeking meaningful careers.
  • Highlight the Impact of Work: Demonstrating how employees' work directly benefits clients and contributes to their well-being can attract candidates who are looking for purpose-driven roles.
  • Showcase Company Culture: Including employee testimonials and highlighting company values can give candidates a genuine sense of your workplace culture and the community they'll be joining.
  • Communicate Stability and Legacy: For companies with a long history, emphasizing your legacy and stability can be a significant draw for candidates looking for secure and rewarding careers.

Northwestern Mutual's career page effectively communicates the company's commitment to personal and professional growth, its impact on clients' lives, and its standing as a leader in the financial services industry.

By focusing on empowerment, impact, and culture, Northwestern Mutual attracts candidates seeking to make a difference in people’s financial well-being while developing their careers.


  • How can we reflect our company's mission and values?
    Use clear, compelling language on your career page that resonates with your target audience. Incorporate stories and examples that demonstrate your values in action. Visual elements and employee testimonials can further personalize the message, making your mission and values felt by potential candidates.
  • What strategies can we adopt to showcase our commitment to diversity and inclusion?
    Highlight diversity and inclusion initiatives directly on your career page. Share specific programs, partnerships, or policies that demonstrate your commitment. Featuring diverse employee stories and testimonials can also provide authentic insights into your inclusive culture.
  • How can we make our career page more navigable and user-friendly?
    Organize job listings and information into clear, intuitive categories. Ensure the career page design is clean and straightforward, with easy-to-use search functions. Regular user testing can help identify and remove friction points in the navigation experience.
  • Can showcasing awards and recognition enhance our employer brand?
    Absolutely. Including awards and recognitions on your career page can boost your employer brand by providing external validation of your workplace culture and achievements. Highlight awards that are most relevant to your target candidates to enhance credibility and attract top talent.
  • How effective is including global impact stories in attracting talent?
    Very effective. Candidates today are looking for roles that offer more than just a job; they want to make a difference. Sharing stories of how your company impacts the world can attract individuals motivated by purpose and global-scale projects.
  • What's the best way to incorporate employee insights and testimonials?
    Collect and feature genuine employee stories that cover a range of experiences and perspectives within your company. Video testimonials, written quotes, and 'life at' career blog posts can all be effective formats. Ensure these insights reflect the diversity and dynamism of your workforce.

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Unlocking the Secrets to Career Page Mastery

Insights from Industry Leaders

Navigating the intricacies of creating a compelling career page can seem daunting, but by drawing inspiration from the industry's best, it becomes a journey of discovery and opportunity.

The insights gleaned from the career pages of companies like Canva, Salesforce, and Verizon illuminate a path forward for organizations striving to attract top talent.

It's clear that a blend of authenticity, clarity, and inspiration forms the foundation of a successful career site.

By embracing these principles, your career page can transcend being merely a list of job openings. Instead, it becomes a vibrant showcase of your company's mission, culture, and the impact potential employees can have.

Whether it's through the power of storytelling, the clarity of design, or the authenticity of employee testimonials, the goal is to connect with candidates on a level that goes beyond the job description.

Remember, your career page is the gateway to your organization. It's where first impressions are formed and where the seeds of future growth are planted.

By applying the lessons from the frontrunners in various industries, you can craft a career page that not only stands out but speaks directly to the hearts and minds of those who are looking to make a difference.

In the quest to attract, engage, and inspire the next generation of talent, let your career page be your beacon. Dive deep into the essence of what makes your organization unique and let that authenticity shine through every element of your career site.

The journey to career page mastery is ongoing, but with these insights and strategies, you're well-equipped to make your mark and attract the talent that will drive your company forward.

Ready to take your talent attraction strategy to the next level?

Explore the possibilities with HappyDance today and unlock the full potential of your career page. Together, let's create a space that not only showcases opportunities but ignites passions and transforms careers.

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