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Anatomy of a Perfect Careers Page

Anatomy Of A Perfect Careers Page
Jim Taylor
Managing Director
Published on

Have you ever landed on a careers page and thought, “Wow, I just have to work here!”?

That magnetic pull, the instant connection you feel, doesn't happen by chance.

It’s the result of meticulously crafted content, design, and strategy, all harmoniously intertwined to not just attract, but to captivate the right talent.

At HappyDance, we understand that a careers page is more than a list of job openings; it's a vibrant showcase of your company’s heart and soul.

It's where potential candidates get their first real taste of your company culture, values, and the exciting journey that awaits them.

So, what makes a careers page go from good to great? From run-of-the-mill to ‘I need to be part of this’?

In this deep dive, we're unraveling the anatomy of a perfect careers page. We’ll explore how each element, from an engaging header to a compelling call to action, plays a pivotal role in creating an unforgettable candidate experience.

Buckle up and get ready to transform your careers page into a candidate magnet that not only showcases your employer brand but resonates with the aspirational values of your ideal candidates.

Book a Demo

1. Engaging Header

Why the Header Matters

The header, or mast area, of your careers page is where first impressions are formed and interests are ignited.

In mere seconds, your header can convey the essence of your company's vision, ambitions, and the potential journey a candidate could embark upon. 

Crafting an Engaging Header

  • Incorporate Employer Brand: Lead with your Employer Brand Proposition. Your why, your purpose. This bold statement is what will immediate grab the candidates attention. 
  • Visual Impact: Use vibrant images or videos that reflect your company's spirit. Whether it's a bustling office environment or a team triumphantly completing a project, the visuals should speak to the heart of what your company represents.
  • Quick Search: Consider adding a search form to allow candidates to quickly find jobs by inputting skills, keywords and/or job titles to find relevant vacancies quickly.

Tips for a Captivating Header

  • Clear and concise: Ensure your header content is easy to digest. A proposition that aligns to your employer brand. For example "making the world playful" - King Careers.
  • Mobile Optimization: With more candidates browsing on mobile devices, ensure your header looks just as impressive on smaller screens. Ideally keeping the elements of this mast area within the viewport and above the fold.

2. Introduction Section

Setting the Tone with Your Introduction

After captivating candidates with your engaging header, the introduction section is where you provide more insight into what you do.

This section serves as a warm, welcoming gateway into your company's world, and inviting candidates to explore and connect.

Elements of a Powerful Introduction Section

  • Welcoming introduction: Craft a message that's warm and inviting, giving a glimpse into what it's like to be part of your team. This could include a brief overview of your company’s mission, culture, and what sets you apart as an employer.
  • Employer Branding and EVP Integration: Here’s where your Employer Branding and Employee Value Proposition shine. Weave these aspects into your narrative to show candidates why your company is unique and how they can grow and thrive with you.

Tips for an Engaging Introduction

  • Keep It Authentic: Authenticity is key. Let your company’s tone of voice and personality shine through without resorting to corporate jargon.
  • Brevity and Clarity: While it’s important to be informative, keep your introduction concise and clear. Avoid overwhelming candidates with too much information upfront.
  • Visual Elements: Support your intro text with visuals that complement your message, like photos of your team or working space, to create a more immersive experience.

3. Award Logos and Recognition

Leveraging Accolades to Build Trust

Awards and recognitions are not just badges of honor; they are powerful testimonials to your company's commitment to excellence.

Displaying these accolades on your careers page can significantly bolster your credibility and attract candidates who are looking for a distinguished and reputable employer.

Displaying Your Achievements

  • Strategic Placement: Place award logos and recognitions in a prominent section of your careers page. This immediately conveys to candidates that they are considering a top-tier employer.
  • Relevancy: Showcase awards that are relevant as an employer. For example "LinkedIn Top Company" or "Gender - Equality Index" awards. Highlighting recent awards shows that your company is actively excelling and evolving.

Building a Narrative Around Your Accolades

  • Link to Culture and Values: Relate how these awards reflect your company's culture and values. For instance, if you've won a 'Great Place to Work' award, tie it back to your commitment to employee satisfaction and a positive work environment.
  •  Visual Appeal: Use visually appealing graphics or an interactive display to make this section engaging. Interactive elements, like hover-over descriptions, can make this section more informative and interesting.

Tips for Showcasing Awards Effectively

  • Integration with Overall Design: Ensure the awards section complements the overall design of your careers page. It should stand out but not overshadow other important content.
  • Accessibility and Clarity: Make sure the logos and descriptions are easy to read and accessible, especially for mobile users. 

4. Culture & Values Showcase

Why Culture Matters

Understanding a company's culture is crucial for candidates seeking not just a job, but a community where they can thrive.

This section is your opportunity to vividly depict the environment that sets your organization apart.

Highlighting Your Company Culture

  • Vivid Descriptions: Use engaging language to paint a picture of your company's culture. Describe what makes your workplace unique, like your collaborative spirit, commitment to innovation, or emphasis on work-life balance.
  • Real-Life Examples: Showcase how your values manifest in daily operations. Highlight community involvement, team events, or innovative projects that reflect your core values.

Integrating Values into Your Showcase

  • Visual Storytelling: Employ photos, videos, and graphics that bring your values to life. A video tour of your office or snapshots from team events can vividly convey your company’s atmosphere.
  • Interactive Culture Quiz: Introduce an interactive quiz where candidates can see how well they align with your company’s values. This engaging tool not only adds an element of fun but also helps candidates self-assess their cultural fit.
  • Consistency Across Channels: Ensure the portrayal of your culture on the careers page aligns with other channels, maintaining a consistent brand image.

Tips for an Effective Culture Showcase

  • Authenticity is Key: Maintain genuine representation of your work environment.
  • Highlight Diversity and Inclusion: Emphasize your commitment to a diverse and inclusive workplace.
  • Regular Updates: Keep the content fresh to reflect the dynamic nature of your culture.

5. Employee Testimonials & Stories

The Power of Employee Voices

Employee testimonials and stories are one of the most authentic ways to communicate your company's culture and values.

They provide a personal touch that goes beyond any formal description of the workplace.

Crafting Compelling Employee Stories

  • Diverse Perspectives: Feature a range of stories from various departments, seniority levels, and backgrounds. This diversity ensures that candidates can find relatable experiences and see themselves as part of your team.
  • Authentic Narratives: Encourage employees to share their genuine experiences and journeys within the company. Authenticity in these stories resonates more deeply with potential candidates.
  • Highlighting Growth and Opportunities: Focus on stories that showcase personal and professional growth, highlighting the opportunities your company provides for career advancement and skill development.

Presenting Employee Testimonials

  • Mixed Media Formats: Use a mix of written testimonials, video interviews, and photo stories. This variety caters to different preferences and makes the section more engaging.
  • Employee-Driven Content: Let employees take the lead in creating content. Employee-generated videos or blog posts can offer a more unfiltered and personal view of your company’s environment.
  • Interactive Q&A Sessions: Consider adding interactive elements like live Q&A sessions with current employees. This not only adds depth to the testimonials but also allows potential candidates to engage directly with your team.

Tips for Authentic Employee Testimonials

  • Keep it Real: Avoid overly scripted or polished testimonials. Natural and honest accounts are more impactful.
  • Regular Updates: Keep this section refreshed with new stories and experiences to showcase the evolving and dynamic nature of your team.
  • Accessibility and Inclusion: Ensure that all content is accessible, including captions for videos and alternative text for images.

6. Job Description Pages with a Twist

Rethinking the Traditional Job Listing

Job description pages are often the first point of detailed interaction between a candidate and a potential role.

Transforming these from mere descriptions to captivating narratives can significantly enhance candidate engagement.

Elements of Engaging Job Description Pages

  • Beyond Basic Descriptions: Move past the standard list of responsibilities and requirements. Weave in aspects of your company's culture, values, and what makes each role unique within your organization.
  • Storytelling in Job Ads: Use storytelling techniques to describe the role. We like to use McKinsey's Framework, or as we often refer to it as The Hollywood Storytelling Framework.
  • Employee Insights: Incorporate quotes or insights from current employees in similar roles. This adds authenticity and gives candidates a sense of the team they’ll be joining.

Making Job Pages Stand Out

  • Visual and Interactive Elements: Add photos or videos showcasing the work environment or team. The power of video can increase engagement and conversation.
  • Personalized and Dynamic Content: Tailor content to speak directly to your ideal candidate. Dynamic content, such as showing different job listings based on user profiles or past interactions, can make the experience more personalized.
  • Clear Path to Apply: Ensure that the application process is straightforward and accessible from your job posts. A seamless transition from interest to action is key.

Tips for Captivating Job Description Pages

  • Consistency with Brand Voice: Make sure that the tone and style of your job description pages align with your overall employer tone of voice.
  • Optimization for Search and Mobile: Ensure your job pages are search-engine friendly and accessible on mobile devices. Adding schema mark-up HTML code to your jobs will help gain visibility on Google for Jobs. 
  • Use Innovative Tools: Leverage AI tools like Job Description Genie and Job Page Grader. These tools help in crafting world-class job descriptions, ensuring they are effective, inclusive, and aligned with best practices.

7. Perks & Benefits

Highlighting What You Offer

Perks and benefits are a major factor in a candidate’s decision-making process.

Clearly presenting what your company offers is key to attracting candidates who are looking for an employer that values their well-being and professional growth.

Showcasing Your Benefits

  • Comprehensive List: Include a detailed list of all the perks and benefits. From health insurance to flexible working hours, make sure candidates know what you offer.
  • Personal Stories: Share anecdotes or testimonials from employees about how they’ve benefited from these perks. This adds a human element and makes the benefits more relatable.
  • Visual Representation: Use engaging graphics or icons to visually represent each perk. This can make the section more attractive and easier to understand at a glance.

Making Your Perks Stand Out

  • Unique Offerings: Highlight any unique or unusual benefits that set your company apart. Whether it’s an innovative wellness program or unique career development opportunities, make these a focal point.
  • Link to Culture and Values: Explain how your benefits reflect your company’s culture and values. For example, if one of your values is work-life balance, show how your benefits support this.
  • Interactive Benefits Calculator: Consider adding an interactive tool like a benefits calculator. This can help candidates understand the real value of your compensation package.

Tips for an Effective Perks & Benefits Section

  • Clarity and Transparency: Be clear and upfront about what is offered and any conditions that apply. This builds trust and helps candidates make informed decisions.
  • Regular Updates: Keep this section up-to-date to reflect any new benefits or changes to existing ones.
  • Accessibility: Ensure that the information is easy to find and understand, keeping in mind that this section is often of high interest to candidates.

8. Teams - Deep Dive

Understanding the Team Dynamics

Getting to know the teams within your company can play a crucial role in a candidate's decision-making process.

This section should offer an in-depth look into the various departments, highlighting their roles, achievements, and work culture.

Showcasing Each Team

  • Team Profiles: Create profiles for different teams, outlining their functions, key projects, and achievements. This helps candidates visualize where they might fit and the impact they could have.
  • Employee Spotlights: Feature interviews or spotlights of team members. This can provide personal insights into the team dynamics and day-to-day activities.
  • Visuals and Videos: Use photos or short videos to showcase team interactions, workspaces, and group activities. This adds a dynamic and engaging element to your team profiles.

Making Teams Relatable

  • Stories of Collaboration and Success: Share stories that highlight collaboration, innovation, and success within teams. This not only showcases the team spirit but also the kind of work environment a candidate can expect.
  • Interactive Elements: Consider adding interactive elements such as a virtual team-building activity or a day-in-the-life video series. This can offer a more immersive experience.
  • Diversity and Inclusion: Highlight the diversity within teams and how it contributes to your company’s success. Showcasing diverse perspectives and backgrounds can be very appealing to potential candidates.

Tips for a Compelling Teams Section

  • Authentic Representation: Ensure the content genuinely represents the teams and their culture.
  • Regular Updates: Keep this section updated with new team achievements, projects, or changes in team structure.
  • Engagement and Interaction: Encourage potential candidates to ask questions or interact with team members, possibly through social media or virtual Q&A sessions.

9. Location Highlights

Showcasing Your Global Footprint

For candidates, the location of their workplace is a significant factor in their decision-making process.

Highlighting the unique aspects of each of your company’s locations helps candidates envision their life and work in these places.

Presenting Each Location

  • Descriptive Overviews: Provide a vivid description of each location, including the office environment, nearby amenities, and local culture. This helps candidates get a feel for what working in that location would be like.
  • Visual Tours: Use photos or videos to give a virtual tour of the offices and surrounding areas. This can be particularly appealing to candidates considering relocation.
  • Employee Experiences: Include testimonials or stories from employees based in each location, sharing their personal experiences and what they enjoy about living and working there.

Highlighting Location-Specific Benefits

  • Unique Perks of Each Location: Discuss location-specific benefits, such as proximity to cultural landmarks, unique office features, or local community projects your company is involved in.
  • Relocation Support and Information: If applicable, provide information about relocation support, including any assistance or programs your company offers to help new hires move to a different location.
  • Interactive Map: Consider adding an interactive map where candidates can explore different office locations, learn about each area, and see current job openings at each site.

Tips for an Engaging Location Section

  • Authenticity and Accuracy: Ensure that the descriptions and visuals accurately reflect the reality of each location.
  • Regular Updates: Keep this section updated, especially if there are changes to office locations or new sites are added.
  • Accessibility and Clarity: Make sure the information is easy to navigate and understand, with clear links to job openings in each location.

10. FAQs

Addressing Candidate Curiosities and Concerns

A well-crafted FAQ section can significantly enhance the candidate experience by preemptively addressing common questions and concerns.

This not only saves time for both candidates and your HR team but also showcases your company’s transparency and candidate-centric approach.

Structuring Your FAQs

Categorize for Clarity: Organize the questions into categories such as application process, benefits, company culture, and specific job-related queries. This makes it easier for candidates to find the information they're looking for.

Relevant and Up-to-Date: Ensure that the FAQs are relevant to the candidates' needs and regularly updated to reflect any changes in company policy or procedure.

Clear and Concise Answers: Provide straightforward, easy-to-understand answers. Avoid jargon and keep the language simple and friendly.

Enhancing the FAQ Section

  • Interactive Format: Consider an interactive FAQ section where candidates can easily navigate through different categories or even search for specific questions.
  • Incorporate Feedback: Regularly incorporate feedback and questions from candidates to keep the FAQ section relevant and comprehensive.
  • Contact Information: Include contact information or a chatbot for questions that aren't covered in the FAQ, ensuring candidates have a direct line for any additional inquiries.

Tips for an Effective FAQ Section

  • Candidate Perspective: When drafting FAQs, think from a candidate's perspective to cover a wide range of potential questions.
  • Brevity and Clarity: Keep your answers brief yet informative. Avoid overwhelming candidates with too much information in one go.
  • Regular Review and Update: Frequently review and update the FAQ section to ensure accuracy and relevance.

Book a Demo

Bringing Your Careers Page to Life

We've journeyed through the essential elements of a dynamic careers page, from the initial captivating header to the engaging 'Join Our Talent Community' CTA.

Each aspect, be it showcasing your culture, delving into team dynamics, or providing insightful FAQs, plays a pivotal role in drawing in and engaging potential candidates. 

These components collectively do more than list jobs; they weave the story of your brand and create a compelling narrative that resonates with top talent.

Take the Next Step with HappyDance

Are you ready to transform your careers page into an engaging and effective talent magnet?

HappyDance is here to make it happen. Book a demo with us and discover how we can help you craft a careers page that not only attracts but also truly reflects your company's unique spirit and values.

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