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How a Well-Designed Career Site can transform your organisation

How A Well Designed Career Site Can Transform Your Organisation
Jim Taylor
Jim Taylor
Managing Director
Published on

You don’t have to look for very long or hard to find plenty of stats and other evidence that tells you that in today's competitive job market, attracting and retaining top talent is crucial to the success of any organization.

According to Glassdoor, 77% of job seekers use a company’s career site as their primary source of information on job openings.

SHRM (The Society for Human Resource Management) says companies with careers sites receive 2.5 times more qualified job applications than companies without.

Add in a reduction in both cost and time per hire and it’s already a compelling proposition that offers a huge competitive advantage.

A well-designed career site with high-end functionality plays a pivotal role in achieving that goal. It not only serves as a platform to showcase your company's brand and culture but also acts as a gateway for potential candidates to explore job opportunities and engage with your organization.

Bringing the best people to your organization is crucial in gaining or maintaining that competitive advantage.

But what does ‘well designed’ look like? Original, custom content with a rich media mix of video, text, and graphics will create an engaging experience for your talent audience and, aligned with an Employer Brand strategy will ensure that you transform your conversion rate, and attract the right candidates for your organization.

To optimize presentation and performance, a well-designed Careers Site needs the right structure in place.

Content Management System (CMS)

An intuitive content management system empowers the editor with greater control and the ability to make changes quickly.

A robust CMS allows you to easily update and manage content,  and other relevant information without requiring technical expertise. And for jobs to be dynamically added when posted on your ATS (Applicant Tracking System).

This flexibility ensures that your career site remains up to date, reflecting the latest job openings, employee stories, and branding elements.

With a user-friendly CMS, you can provide a seamless experience for both candidates and internal stakeholders, enhancing your employer brand's credibility and professionalism.

Localized Aftercare Support

Creating a successful career site is not a one-time task; it requires ongoing support and maintenance. This is where localized aftercare support becomes essential.

Having a dedicated support team readily available to address any challenges or technical issues ensures the smooth operation of your career site. Locally based support offers several advantages, including quick response times, cultural alignment, and an understanding of local market dynamics.

The support team can assist with troubleshooting, resolving any technical glitches, and provide guidance to optimize the performance of your career site. This level of support enhances user experience and reinforces your commitment to candidates.

SEO Optimization for Improved Search Ranking

In today's digital era, search engine optimization (SEO) plays a pivotal role in driving organic traffic to your career site. Optimizing your career site for search engines, particularly Google (including Google for Jobs), can significantly improve your online visibility and attract a larger pool of qualified candidates.

Effective SEO strategies involve keyword research, optimizing page titles and meta descriptions, creating compelling content, and implementing relevant backlinks. By incorporating SEO into your career site's design, you can boost its search ranking, making it easier for potential candidates to discover your organization and its job opportunities.

Fast and Responsive Design

In a fast-paced digital world, users have little patience for slow-loading websites. Studies have shown that website loading speed directly impacts user engagement, conversion rates, and overall user experience.

A well-designed career site prioritizes fast page loading speeds to provide a seamless browsing experience for candidates. Slow-loading pages can discourage potential applicants, leading to missed opportunities.

Optimizing images and videos, leveraging caching mechanisms, and minimizing server requests are a few strategies to enhance page loading speeds. By prioritizing fast loading times, your career site will capture and retain candidate attention, maximizing engagement and increasing the likelihood of conversion.

A well-designed career site can transform your organization by attracting top talent, enhancing brand reputation, and optimizing the recruitment process.

By implementing these pillars and aligning it with an Employer Brand strategy, your organization can create a compelling careers site that sets you apart from competitors and positions you as an employer of choice in the market.

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