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The new rules for designing careers sites

New Rules
Jim Taylor
Managing Director
Published on

Hiring top talent with a modern approach

In today's competitive job market, having a working career site is no longer enough. To attract the best candidates and maximize the number of applications, companies must adopt new rules for designing career sites. That means you need to focus on custom content, visually appealing design, fast loading speeds, SEO optimization, and a mobile-first approach.

Let's take a look at why these factors are important and how they can set your company apart from the rest.

Why Your Career Site Needs Custom Content

Gone are the days when plain text job descriptions were enough.

Today's job seekers expect visually appealing and engaging content that grabs their attention. Custom content allows businesses to effectively communicate their unique brand and culture. By combining video, text and graphics, companies can tell their stories more compellingly and resonate with potential candidates.

Videos, in particular, provide an excellent opportunity to showcase the work environment, share reports from employees, and provide insight into their day-to-day operations. Infographics, images, and interactive elements make your content more visually appealing and easier to understand.

Careers Site page loading speed: need for speed

Even the most beautifully designed website is useless if it doesn't load quickly.

In today's fast-paced world, attention spans are getting shorter and a slow-loading job page can put potential candidates off before they even start the application process. A fast page load speed is important for retaining visitors and providing a seamless candidate experience.

Research shows that even a one-second delay in page load time can reduce conversions by 7%.
To ensure optimal performance, it is important to employ techniques such as caching, image compression, and HTTP request minimization.

SEO optimization: be more easily discovered

An eye-catching design alone won't attract qualified candidates if it can't find a job site.

Search engine optimization (SEO) techniques optimize the content and structure of your Careers Site to rank higher on search engine result pages (SERPs) and drive organic traffic to your Careers Site.

Google for Jobs has become a major player in job search, optimizing job page content with structured data and relevant keywords to help search engines better understand job postings.

This will increase your visibility on Google and Google for Jobs. By ignoring SEO optimization, you're missing out on potential candidates who may never come across a job ad.

A mobile-first approach: Acquire talent on the go

In today's mobile-first world, a significant percentage of job seekers use their smartphones to search and apply for jobs.

To effectively target candidates, your career site should adopt a mobile-first design. A mobile-friendly Careers Site ensures a seamless user experience regardless of the device used.

Mobile-first design improves accessibility, increases engagement, and increases conversion rates. Optimize page layouts, navigation, and application forms for small screens while maintaining fast loading speeds. Ignoring mobile optimization ignores the preferences of the majority of job seekers and puts companies at risk of losing qualified candidates who apply on mobile. 

The result of ignoring modern career site design

Organizations that do not prioritize these new design elements face some limitations.

Without engaging and visually appealing content, it is difficult for a careers site to stand out from the competition. Candidates may find them generic and fail to understand unique aspects of the organization's culture and values.

A slow-loading careers page or a poorly adapted Careers Site on mobile devices can frustrate users and lead to high bounce rates and low conversion rates. A poor user experience can negatively impact a company's employer brand and deter potential candidates.

Also, without proper SEO optimization, your job page may not rank high enough in search engine results, making it difficult for potential candidates to find your job. This thwarts talent acquisition efforts and leaves talent at a loss. 

Are you ready to revolutionize your career site and attract top talent?

Experience the future of recruiting with our leading career site platform.

Book a demo today to see how custom content, visually appealing design, fast load speeds, SEO optimization, and a mobile-first approach can transform your talent acquisition efforts. Don't miss your chance to get a head start in the talent race. Take the first step towards success and book your demo today.

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