What Job Seekers Really Want From Your Careers Site
According to a survey by Glassdoor, 78% of job seekers said that a company's career site is an important factor in their decision to apply for a job.
When you're on the hunt for a new opportunity, searching and applying to jobs that match your skills and experience should be easy and hassle-free.
A cluttered or confusing careers page can significantly hinder finding that perfect role.
Whether they're entering the labour market or want a career change, your website can help job seekers transition smoothly into the right company.
One of the ways you can achieve this is by creating a user-friendly career webpage.
So, what do job seekers really want from your careers site? Here are five key things to consider.
Table of contents:
- 1. Clear and Easy-to-Use Navigation
- 2. Detailed Job Descriptions
- 3. Information About Your Company Culture
- 4. Personalised Candidate Experience
- 5. Authentic Employee Content
- Characteristics of a User-Friendly Site
- Mistakes to Avoid in a User-Friendly Careers Site
1. Clear and Easy-To-Use Navigation
A well-organised careers site is essential for helping job seekers find what they're looking for.
Ensure it is easy to navigate, with clear headings, organised structure and breadcrumb links.
A link to your jobs search is a key link in your main navigation. It helps job seekers easily find specific roles or locations.
Make it a main CTA (Call-to-action) with additional styling to stand out from the rest of the navigation links.
At least 94% of users want an easy-to-navigate website. Catering to their needs will help you stand out to potential seekers.
2. Detailed Job Descriptions
Job seekers want to know their duties in their new role. Be sure to provide detailed and accurate job descriptions.
This should include information about the responsibilities and tasks of the position, as well as any required skills and experience.
A detailed job description has many benefits in store for your business, too. It will help you match the job to the best candidate.
3. Information About Your Company Culture
One of the biggest factors that job seekers consider when applying for a role is whether or not they'll fit in with the company culture. Include information about your company values, mission and culture on your careers site.
Job seekers look for important details about your office environment, work-life balance, salaries and employee perks or benefits.
Should you include information on company culture on your site? At least 77% of candidates consider company culture when applying for employment.
4. A Personalised Candidate Experience
In today's job market, candidates expect a more personalised and tailored experience when applying. Consider offering a personalised experience by showcasing content relevant to the candidate based on their behavior, similar to eCommerce.
By providing a more customised experience, you can stand out to job seekers and improve the overall candidate experience.
5. Authentic Employee Content
To give job seekers a better understanding of what it's like to work at your company, consider including authentic employee-generated content on your careers site.
This includes your blog posts, videos or podcasts featuring current employees discussing their experiences, challenges and successes at the company.
This type of content can be a great way to give job seekers an honest and realistic look at what it's like to work at your organisation.
Characteristics of a User-Friendly Site
Along with knowing what job seekers want, there are a few key characteristics of a user-friendly site:
- Mobile compatible: You must consider job seekers' various methods to look for employment. So ensure your webpage is responsive and both desktop and mobile.
- Fast load speed: Give users a positive experience with fast load speeds. This includes the load times of moving between pages and images.
- Accessible: Your career page must be accessible to all users. This includes job seekers who are visually and hearing impaired.
- Easy-to-understand layout: A structured design will help users promptly understand the steps to follow or find important information.
- Scannable: Small sections, bullet lists, and headings are all features that make a career site easy to scan and understand.
- Easy-to-navigate: Links help users move between pages to find the information they need and relevant information.
- Clear links: Speaking of links, when a job seeker clicks on a link, it should take them to the correct location.
- Simple forms: If a job seeker must complete any forms, ensure they are easy to fill in and submit.
Mistakes To Avoid in a User-Friendly Career Site
Mistakes can drive away visitors and create a negative image of your brand and webpage. To ensure that you offer the best experience for job seekers, avoid these mistakes on your careers site:
- Not using analytics: If you do not use analytics, you won't know how visitors interact with your site to create an enhanced user experience.
- Forgetting to interact with your page: You won't know what it's like to navigate your own site to make necessary improvements and updates.
- Expired job posts: An expired job post can drive users away from your site and to a competitor's page.
- Long job posts: Job seekers prefer shorter job listings highlighting vital information and scannable content.
- Listing insignificant information: Avoid buzzwords and catchy content and stick to relevant information and requirements.
The Bottom Line
Overall, job seekers want a career site that is easy to use, informative and up-to-date.
By providing a personalised candidate experience and authentic employee-generated content, you can give job seekers a better understanding of what it's like to work at your company and improve the overall candidate experience.
Book a Demo and Learn How To Create an Optimised Career Platform
By offering these features and ensuring your page is well-organised and easy to navigate, you'll be well on your way to attracting top talent to your organisation.
Implement the characteristics of a user-friendly site and the information job seekers look for that will help applicants match with their dream career.
You can Book a Demo today to see how you can give job seekers what they really want using our Careers Site platform.
If you have any questions or would like to get in contact with our experts, complete our online contact form. We will get back to you soon.
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