What Job Seekers Really Want From Your Careers Site
According to a survey by Glassdoor, 78% of job seekers said that a company's career site is an important factor in their decision to apply for a job.
When you're on the hunt for a new opportunity, you want to be able to easily find and apply for jobs that match your skills and experience. A cluttered or confusing careers site can be a major barrier to finding that perfect role.
So, what do job seekers really want from your careers site? Here are five key things to consider:
Clear and easy-to-use navigation
A well-organized careers site is essential for helping job seekers find what they're looking for. Make sure that your careers site is easy to navigate, with clear headings, logical structure, and breadcrumb links.
A link to your jobs search is a key link in your main navigation so those job seekers can quickly find specific roles or locations. If possible make it a key CTA (Call-to-action) with additional styling so it stands out from the rest of the navigation links.
According to a survey by Glassdoor, 46% of job seekers said that a clear and easy-to-use layout was the most important factor in a good careers site.
Detailed job descriptions
Job seekers want to know exactly what they'll be doing in their new role, so make sure to provide detailed and accurate job descriptions. This should include information about the responsibilities and duties of the role, as well as any required skills or experience.
In the same survey by Glassdoor, 37% of job seekers said that detailed job descriptions were the most important factor in a good careers site.
Information about your company culture
One of the biggest factors that job seekers consider when applying for a role is whether or not they'll fit in with the company culture. Make sure to include information about your company values, mission, and culture on your careers site. This could include details about your office environment, work-life balance, and any employee perks or benefits.
According to a survey by Indeed, 75% of job seekers said that a company's culture and values are important considerations when applying for a job.
A personalized candidate experience
In today's job market, candidates expect a more personalized and tailored experience when applying for jobs. Consider offering a personalized experience by showcasing content relevant to the candidate based on their behavior, similar to eCommerce. By providing a more personalized experience, you can stand out to job seekers and improve the overall candidate experience.
According to a survey by Jobvite, 90% of job seekers said that a personalized candidate experience is important to them.
Authentic employee content
To give job seekers a better understanding of what it's really like to work at your company, consider including authentic employee-generated content on your careers site. This could include blog posts, videos, or podcasts featuring current employees discussing their experiences, challenges, and successes at the company. This type of content can be a great way to give job seekers an honest and realistic look at what it's like to work at your organization.
According to a survey by LinkedIn, 87% of job seekers said that they value the insights and perspectives of current employees when considering a job opportunity.
Overall, job seekers want a careers site that is easy to use, informative, and up-to-date. By providing a personalized candidate experience and authentic employee-generated content, you can give job seekers a better understanding of what it's like to work at your company and improve the overall candidate experience.
By offering these features and making sure that your site is well-organized and easy to navigate, you'll be well on your way to attracting top talent to your organization.
Book a Demo today to see how you can give job seekers what they really want using our Careers Site platform.
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