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HappyDance

Privacy Policy

Last Updated April 2024

Introduction

At Happydance, we take your privacy seriously. This Privacy Notice explains how we collect, use, and protect your personal data. We comply with the UK General Data Protection Regulation (UK GDPR) and the EU General Data Protection Regulation (EU GDPR).

By using our services or visiting our website, you acknowledge and agree to this Privacy Policy.

 

Who we are

Happydance is a trading name of Phuse Technology Limited, registered in the United Kingdom.

We have appointed a Data Protection Officer (DPO) who can be contacted at:
[email protected]

What personal data we collect

We may collect and process the following types of personal data:

  • Identification data: Name, email address, phone number, company details.
  • Website data: Cookies, IP addresses, browser type, analytics data.
  • Communication data: Emails, inquiries, customer support interactions.
  • Marketing Preferences: If you opt-in to receive communications.

 

How we use your personal data

We process personal data based on the following legal grounds:

  • Contract performance: To provide services you have requested.
  • Legitimate interests: To improve our website, marketing, and user experience (where your rights do not override our interests).
  • Consent: When required for marketing or non-essential cookies.

 

Cookies & analytics

We use cookies to enhance your experience. Non-essential cookies (such as Google Analytics tracking) require your consent before being placed on your device.

You can manage or withdraw your consent at any time through our Cookie settings.

For detailed information, see our cookie policy

Who we share your data with

We do not share your personal data with third parties unless:

  • You have provided explicit consent.
  • It is necessary to fulfil a legal obligation (e.g., regulatory authorities).
  • We engage trusted service providers who process data on our behalf under strict security standards.

 

International data transfers

If we transfer your data outside the UK/EEA (e.g., to the US), we ensure appropriate safeguards, such as:

  • Standard contractual clauses (SCCs) approved by the EU Commission.
  • Technical security measures (e.g., encryption, data minimization).

 

How long we retain your data

We only keep personal data for as long as necessary:

  • Customer account data: Up to 7 years (for tax & compliance purposes).
  • Marketing data: Until you withdraw consent.
  • Website analytics data: Typically, 26 months, unless deleted earlier.

 

Your rights

Under GDPR, you have the following rights:

  • Right to access: Request a copy of your personal data.
  • Right to rectification: Correct inaccurate information.
  • Right to erasure (‘Right to be forgotten’): Request deletion of your data (subject to legal obligations).
  • Right to restriction: Ask us to suspend processing under certain circumstances.
  • Right to object: Stop processing based on legitimate interests.
  • Right to data portability: Receive a structured copy of your data.

To exercise your rights, contact us at: [email protected]

 

Automated decision-making

We do not use fully automated decision-making or profiling that would significantly affect you.

 

Contacting the ICO

If you are unsatisfied with how we handle your data, you have the right to file a complaint with the UK’s Information Commissioner's Office (ICO).