New TEDx talk: 'Culture Eats Competition for Breakfast' by Bryan Adams

What if the key to unlocking organizational success lies not in strategic advantage, but in culture?  

Bryan Adams, founder and CEO of HappyDance, tackles this question in his inaugural TEDx Talk, ‘Culture Eats Competition for Breakfast’. 

Drawing from decades of experience and expertise in employer branding, Bryan highlights the power and importance of culture. That culture is not just part of a company’s identity, it’s the only competitive advantage left in business.  

It’s a bold claim that Bryan backs up by dismantling three common misconceptions in employer branding:  

🎯 Alignment 

As well as aligning with your overarching business strategy, your employer brand needs to reflect the tangible realities of your company culture.  

✨ Attractiveness 

Instead of being attractive to many, your organization should aim to compel the few. This will help you secure the right candidates with the right capabilities to drive the organization forwards. 

👣 Authenticity 

Authenticity should focus on the realities of your culture in the future. This will help candidates decide if they want to embark on the journey with you.  

Bryan also takes on the great Peter Drucker who famously said, ‘Culture eats strategy for breakfast’. Bryan presents his unique take on the quote and explains where he thinks Drucker may have got it wrong... 

For more practical, yet optimistic insights, watch Bryan’s TEDx Talk, ‘Culture Eats Competition for Breakfast’. Like, share and comment on LinkedIn to join the conversation and spread the word!