Employer Branding: Strategies for Attracting Top Talent

Employer branding isn’t just about filling roles—it’s about creating experiences that move people. That’s why we teamed up with Career XRoads (CXR) to do important research on “Employer Branding as a Strategic Business Driver.”

This report dives into how top TA and employer branding leaders are using employer brand strategy to build stronger cultures, improve retention, and create meaningful connections with talent. 

Key takeaways from the research

Careers sites still reign supreme

83% of TA leaders say their careers site is their most important employer branding asset. But here’s the challenge: too many sites miss the mark when it comes to reflecting what it really feels like to work there.

• Employer Branding Is Bigger Than Recruitment
  When employer brand is woven into business strategy—not just TA—it boosts engagement, retention, and even the bottom line. But too often, it’s still stuck in silos.
• Data = Buy-In
  The best way to get leadership’s attention? Show them the numbers. Companies that tie employer brand to hard-hitting metrics like cost-per-hire, time-to-fill, and retention are the ones securing real investment.
• Authenticity Wins Every Time
  If your EVP says one thing but your employees experience another, people will notice. And they’ll leave. The best brands don’t just say who they are—they show it, every day.

Why this matters

Employer branding isn’t just a “nice-to-have.” It’s the foundation of how companies attract, hire, and keep the right people. And when done right—with data, authenticity, and strategy—it’s a game-changer.

Access the full report today. Submit your details below to download your free copy.