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Best employee stories on careers websites: 8 we love, and why they work
See other posts from by Bryan Adams
CEO
Who Thrives Where
The best employee stories answer one question a candidate is already asking, through one real person, in the place the candidate is deciding. Here are eight we love from Warburtons, General Motors, Criteo, Grab, Northwestern Mutual, Intuitive, Domino's and Uber, and why each one works.
- What makes a story great
- Warburtons
- General Motors
- Criteo
- Grab
- Northwestern Mutual
- Intuitive
- Domino's
- Uber
- Why this careers site works
- FAQ
What makes an employee story great?
It is specific rather than general, shows a route rather than a slogan, and sits next to the jobs it supports. The eight stories below do exactly that. Each links to the story on the employer's own careers website, so watch or read it there.
We judged each story on four things: focus (one question, one person), craft (format, length, structure), placement (where it lives on the careers site) and usefulness to candidates. We looked at what is published and how it is presented; we have not seen any performance data. For a broader look at formats, see our guide to employee stories examples on careers websites.
Why does Warburtons' Driver Academy video work so well?
Warburtons Driver Academy makes one clear, life-changing promise: start with a Category B car licence and Warburtons will fully fund your Class 2 licence and CPC qualification, with a route into a permanent multi-drop driver role. The two minute 41 second film sits right beside that offer, so the candidate who has never pictured themselves as a lorry driver gets the proof at the moment of doubt.
Why it matters: Warburtons is building the drivers it needs rather than competing for a scarce pool, and candidates get a funded qualification for life. That is an EVP ("Give your best, get even better") made concrete.
Why is General Motors' apprentice-to-SVP story so powerful?
From apprentice to SVP of manufacturing follows Mike Trevorrow, General Motors' Senior Vice President of Global Manufacturing, back to the North American Engineering and Tool Center in Flint, Michigan, where he started as a die maker's apprentice more than 40 years ago. He rotates through four stations and tries the work again. The written piece and the embedded video work together.
Why it matters: "Can I progress here?" is the question every candidate asks. This story answers it with the most credible proof possible, and it honours skilled trades in the same breath.
What can we learn from Criteo's "This is what I do" series?
Criteo names each short film after a real job title, from Site Reliability Engineer to Machine Learning Engineer, and places them on the matching team pages. The site reliability film runs just over a minute, and its YouTube description opens with the exact candidate question: "What is it like to work as a site reliability engineer at Criteo?"
Why it matters: the format scales across every team, each film matches a search a candidate actually types, and the question-led description is the kind of clear answer search engines and AI assistants can pick up.
Why do Grab's "Letter to My Younger Self" films stand out?
On its Women at Grab page, Grab runs Where Women Can, including letters to a younger self from women in tech across Vietnam, Malaysia, Singapore and Indonesia, alongside short Mentorship Unplugged films. Thu Tra Tran's letter runs just over three minutes.
Why it matters: the letter device gives every contributor a natural structure, local languages make it feel owned by each market, and the series turns a belonging commitment into advice a candidate can use.
How does Northwestern Mutual handle a candidate's doubts?
Startup Energy: Meet Pujish tackles an objection head on. Its description says that coming from the startup world, Pujish appreciates the fast pace and new technologies at Northwestern Mutual, but "it's the people, culture, and energy that keep him here." His quote also features on the home page: "If I want to explore new opportunities, If I want to grow, If I want to stay on the same path, all those opportunities are open to me."
Why it matters: the best stories answer the reason someone might not apply. This one speaks straight to technologists who might assume an established insurer is not for them.
Why does Intuitive's Clinical Development Engineering film work?
Meet the Clinical Development Engineering team behind da Vinci 5 explains a role most candidates have never heard of. Intuitive describes these engineers as "the bridge between surgeons and those who designed and built da Vinci 5", and the film sits on the team page itself.
Why it matters: niche roles are hard to fill because nobody searches for what they cannot name. A team film that explains the job creates the candidate pool.
What makes Domino's 30-second role films effective?
On the Domino's careers home page, a run of 30-second films introduces a Delivery Expert, a Pizza Maker and a General Manager by first name, followed by a longer "I Am Domino's" film. The job titles themselves carry status: delivery is expertise.
Why it matters: for high-volume frontline hiring, short and mobile-friendly beats long and polished. The films also support Domino's promise that many team members "have made the leap from entry-level to business owners".
Why is Uber's story about Flavia worth reading in full?
Flavia's Journey to Software Engineering Manager is written in Flavia Rangel's own voice, from a technical high school programme in Brazil to joining Uber in 2018, when the Brazil Tech Center was a handful of people, to managing the Trusted Identity team.
Why it matters: the detail does the persuading. Specific years, teams and turning points make it believable, and it shows candidates outside the usual hubs a route into global engineering.
How can you create more employee stories like these?
Look at the pattern: one person, one question, placed where the decision happens, and built as a series so it keeps going. The hard part is rarely the idea. It is collecting, editing and publishing consistently without adding production work. That is the problem our employee stories module is designed to solve.
For employer brand leaders
Why this careers site works
Great stories need a great home. Each of these careers sites gives its stories a clear EVP to prove and a place to sit where candidates decide.
| Employer | EVP in its own words | What the careers site does well |
|---|---|---|
| Warburtons | "Give your best, get even better" | Team pages such as Driver Academy turn the people deal into a specific, funded offer. |
| General Motors | "Better is only the beginning" | A dedicated stories hub pairs written pieces with video, so progression is shown, not claimed. |
| Criteo | "Build. Connect. Impact." | Role films sit on the matching team pages, so every team has its own proof. |
| Grab | "Do work that moves millions." | Belonging content is localised by market and sits alongside published values. |
| Northwestern Mutual | "Live Your Best Life. Do Your Best Work." | Employee quotes appear on the home page, answering objections before the first click. |
| Intuitive | "Come for the challenge. Stay for the impact." | Team pages explain specialist roles in plain language, with film. |
| Domino's | "Feeding the Power of Possible" | Frontline films and clear routes (store, supply chain, corporate) on the home page. |
| Uber | "Build what moves the real world" | First-person stories are filed by theme, such as career growth, so they are easy to reuse. |
To see how teams collect and publish stories like these without adding production work, explore the Happydance employee stories module. If you are comparing platforms, our enterprise career site platform guide sets out what to ask. More examples: the top 10 EVP examples in US manufacturing and automotive, US healthcare and US financial services.
More guides in this series
Browse every comparison on the best companies to work for hub, or read the best tech companies for software engineers.
FAQ
What is it like to work at Warburtons as a trainee driver?
Warburtons Driver Academy starts with a Category B car licence. Warburtons fully funds your Class 2 licence and CPC qualification, with a route into a permanent multi-drop driver role, and a short film on the page shows what the job involves.
What is it like to work at General Motors if you start as an apprentice?
General Motors' story of Mike Trevorrow shows how far the route can go: he started as a die maker's apprentice in Flint, Michigan, and became Senior Vice President of Global Manufacturing.
What is it like to work at Criteo as a site reliability engineer?
Criteo answers that exact question in a short film from its This is what I do series, placed on its engineering team page, so you can hear it from someone doing the job.
What is it like to work at Northwestern Mutual if you come from a startup?
In Startup Energy: Meet Pujish, a technologist from the startup world says he appreciates the fast pace and new technologies at Northwestern Mutual, but "it's the people, culture, and energy that keep him here."
What is an employee story on a careers website?
A short video, written or photo piece in which a real employee describes their work, growth or team, published on the careers website to help candidates decide.
How long should an employee story video be?
Long enough for one idea. The stories here range from 30 seconds (Domino's) to about three and a half minutes (Intuitive). Match the length to the question and the candidate.
Where should employee stories go on a careers website?
Next to the decision: team pages, early-careers pages and relevant job pages, not only a stories hub.
How were these stories chosen?
We reviewed the careers websites of employers built on Happydance on 9 November 2026 and chose stories for focus, craft, placement and usefulness to candidates. We did not have access to performance data.
Disclosure: Happydance designs and builds careers websites for the employers featured in this article. Nobody paid to be included, and each employer was invited to check the facts before publication. Last checked: 9 November 2026.
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