Why a Personalized Candidate Journey Matters
Personalizing your candidates' experiences lets you keep the “human” at the center of “human resources.”
Better Engagement
At the core of it all, potential employees are customers for talent acquisition specialists — and modern customers expect personalized experiences.
Today's technology allows you to leverage advanced tools to deliver on your candidates' expectations. With a careers site from HappyDance, your company can display content that resonates with users, boosting their engagement.
Higher-Quality Hires
When you individualize the applicant journey, your company fosters a more personal connection with candidates. Your recruiting team gets more insight about each visitor, which leads to better matches between applicants and vacancies. The result is increased performance and satisfaction, directly lowering hiring costs and generating higher employee retention.
Continuous Process Improvement
Each time an applicant interacts with your careers site, they send your talent acquisition team clues about who they are and how well you're meeting their expectations. Leveraging technology to capture and analyze the data eliminates the need to do it manually, saving time and money. Your recruiters can explore the feedback your applicants provide to optimize every touchpoint and identify opportunities for improvement.