Why Have an SEO-Optimized Recruitment Page?
Investing in recruitment website SEO is pivotal to capturing candidates' attention, growing organic traffic and boosting applicant quality.
Get the Word Out
Google hosts millions of job searches, and it's one of the first places job seekers turn to locate opportunities. When you optimize your site for the search engine, Google can help deliver relevant results to interested candidates and direct them to your recruiting page.
Attract More Candidates
The more optimized your careers page is, the more reach you have to get in front of qualified applicants. And the more visitors you attract, the larger the likelihood of converting them into candidates and employees. Increasing your visibility can also help your company build more awareness and credibility, the latter being a key contributor to higher Google rankings.
Improve Applicant Quality
An SEO-optimized careers page also helps ensure higher-quality applicants. When a search engine can understand your site's content, it can better refine its results pages. That reduces the likelihood of your site coming up in search results for an unqualified or uninterested job seeker.