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Employee Value Proposition Examples: The Best EVPs of 2026 by Sector
See other posts from by Melanie Murphy
CMO
EVP examples
80 employee value proposition examples from 8 sector lists, each scored out of 40 on what a candidate can read on the employer's own careers pages, with the lessons that repeat.
Updated 31 October 2026Scores captured 30 October 2026.
An employee value proposition (EVP) is the deal between an employer and its people: what they are asked to give and what they get in return. The best employee value proposition examples say it plainly enough that the right people lean in and the wrong people quietly step aside. This guide gathers the best of them, 80 EVPs from eight sector lists, and pulls out the lessons you can use on your own careers website.
Key takeaways
- 80 employee value proposition examples, from eight sector lists covering the US and the UK, each scored out of 40.
- The highest score across all eight lists is 36 out of 40, for GitLab in US tech.
- Every score rests on what a candidate can read today on the employer’s own careers pages, and every list is a celebration, never a teardown.
- The strongest EVPs share habits: a clear exchange, the whole truth, real employee voices and proof.
- Each sector list has full commentary, quotes and a lesson for every entry.
- Key takeaways
- What is an employee value proposition?
- EVP examples by sector
- One lesson from each sector
- How we scored the EVP examples
- What the best EVPs have in common
- Showing your EVP on a careers website
- FAQ
- Related reading
- Sources
80EVP examples
8sector lists
36/40highest score
24/40threshold to be included
What is an employee value proposition?
The framework behind these lists comes from the book Give & Get Employer Branding, co-written by Bryan Adams, and its follow-up Sell The Truth. Its definition is a value exchange. In the authors’ words:
“the EVP is never a slogan or a snapshot of an area of strength within the organization; we offer a clear value exchange”
Give & Get Employer Branding, pp. 39 to 40. Happydance EVP grading framework v2.0
The book calls the two halves of that exchange the Give and the Get. A give is what an employee must be prepared to provide, commit or sacrifice. A get is what they can expect in return. The same book describes a good EVP as a smart filter: it should reduce the number of applications by being honest about what it takes to thrive. That is why the best examples below do not flatter. They filter.
Employee value proposition examples by sector
Each sector has its own list of ten, with commentary, verbatim quotes from the employer’s own pages, an employee story and a lesson for every entry. These tables show five of the highest scoring EVPs in each, in score order. Scores are out of 40.
EVP examples in US tech
| Employer | Score |
|---|---|
| GitLab | 36/40 |
| Netflix | 35/40 |
| Duolingo | 34/40 |
| Roblox | 32/40 |
| NVIDIA | 32/40 |
Read the full list: Top 10 EVP examples in US tech 2026.
EVP examples in UK financial services
| Employer | Score |
|---|---|
| Admiral | 34/40 |
| Wise | 33/40 |
| Checkout.com | 31/40 |
| Allica Bank | 31/40 |
| Revolut | 29/40 |
Read the full list: Top 10 EVP examples in UK financial services 2026.
EVP examples in UK tech
| Employer | Score |
|---|---|
| Autotrader | 34/40 |
| Kainos | 32/40 |
| Arm | 32/40 |
| Thought Machine | 31/40 |
| Softcat | 30/40 |
Read the full list: Top 10 EVP examples in UK tech 2026.
EVP examples in US credit unions
| Employer | Score |
|---|---|
| Navy Federal Credit Union | 33/40 |
| Alliant Credit Union | 31/40 |
| BECU | 30/40 |
| Desert Financial Credit Union | 30/40 |
| Dupaco Community Credit Union | 30/40 |
Read the full list: Top 10 EVP examples in US credit unions 2026.
EVP examples in US financial services
| Employer | Score |
|---|---|
| American Express | 30/40 |
| OneMain Financial | 29/40 |
| Capital One | 29/40 |
| Veterans United Home Loans | 29/40 |
| Baird | 29/40 |
Read the full list: Top 10 EVP examples in US financial services 2026.
EVP examples in US healthcare
| Employer | Score |
|---|---|
| Intuitive | 33/40 |
| Cleveland Clinic | 32/40 |
| Providence | 31/40 |
| Johnson & Johnson | 30/40 |
| Mayo Clinic | 30/40 |
Read the full list: Top 10 EVP examples in US healthcare 2026.
EVP examples in US manufacturing and automotive
| Employer | Score |
|---|---|
| Cummins | 33/40 |
| Boeing | 32/40 |
| Ford | 31/40 |
| Caterpillar | 30/40 |
| General Motors | 28/40 |
Read the full list: Top 10 EVP examples in US manufacturing and automotive 2026.
EVP examples in US retail
| Employer | Score |
|---|---|
| Wegmans | 32/40 |
| Petco | 32/40 |
| The Home Depot | 31/40 |
| Trader Joe’s | 30/40 |
| Walmart | 30/40 |
Read the full list: Top 10 EVP examples in US retail 2026.
Highest EVP score in each sector list
Out of 40, from the sector lists scored on 30 October 2026.
- US tech36/40
- UK financial services34/40
- UK tech34/40
- US credit unions33/40
- US healthcare33/40
- US manufacturing and automotive33/40
- US retail32/40
- US financial services30/40
Source: Happydance EVP examples sector lists, scores captured 30 October 2026.
One lesson from each sector
Every entry in the sector lists ends with a lesson. These eight come from the leading employers in each list and apply well beyond their sector. The healthcare lesson is taken from the second placed employer.
GitLab (US tech)
Say who it is not for, then show your working. Publishing the disadvantages is the strongest proof of the advantages.
Admiral (UK financial services)
Make the Get personal. A share scheme is a line in a benefits grid until a colleague tells you what their dividend paid for.
See the full UK financial services list.
Autotrader (UK tech)
Give every story a frame candidates will remember. “AT her most honest” turns a library of posts into a brand, and it lets each person be the hero of their own chapter.
Navy Federal Credit Union (US credit unions)
Tell the truth about the transition. A Marine admitting he was nervous about providing for his family reassures the next veteran more than any promise could.
See the full US credit unions list.
American Express (US financial services)
Put the exchange in one line people can repeat. Seven words can carry a whole EVP when both halves are there.
See the full US financial services list.
Cleveland Clinic (US healthcare)
Write your Give and Get as a mirror. When the promise reflects what you ask of people, they see the deal in a single line.
See the full US healthcare list.
Cummins (US manufacturing and automotive)
Treat a career break as experience, not a gap. When your stories show people returning, coming back three times or staying for four generations, the Get stops being a claim and becomes a pattern.
See the full US manufacturing and automotive list.
Wegmans (US retail)
Tell the story of the job someone did not get. A rejection that became a better path is more convincing than any straight line to the top.
How we scored the employee value proposition examples
Each EVP is scored from 1 to 5 on eight criteria, for a total out of 40. The criteria come straight from the two books.
| Criterion | The question it asks |
|---|---|
| The Give and Get | Is the exchange explicit and stated together: what people must give, and what they get in return? |
| The whole truth | Does it name harsh realities and vulnerabilities as part of the deal, specifically enough to believe? |
| Story proof | Is the EVP proven through stories with change and conflict, where the employee is the hero? |
| Employee voice | Do real employees tell the story in their own words, in a variety of voices? |
| Distinctiveness | Is it a specific brand of difficult that only this employer could claim? |
| Audience fit | Does it help the right people answer “Do I have what it takes?” |
| Alignment | Do the reputation, expectation and experience layers tell the same truth across the careers website, stories and social? |
| Proof | Can a candidate check the claims through evidence, tangible examples, policies or numbers? |
- Public evidence only. We score what a candidate can see on the employer’s own careers pages, blogs and official channels, and record the capture date.
- Verbatim or nothing. Every quote is checked against the captured page text.
- Two reviewers. One reviewer scores, a second checks, and differences of two points or more are discussed.
- An inclusion threshold. An EVP needs 24 out of 40 or more, with no criterion at 1.
- Praise, not teardown. Where a score is lower on a criterion, the lists write it as what would lift the page further.
What the best EVPs have in common
Across all eight lists the same habits keep appearing. Each is rooted in the books, and each shows up in the entries above.
“The repelling effect is not a flaw. It is the filter.”
Sell The Truth, p. 25. Happydance EVP grading framework v2.0
- They state the exchange. Give and Get sit side by side, from American Express’s seven word line to Cleveland Clinic’s mirror.
- They tell the whole truth. GitLab, Netflix and Boeing name what the work really asks of people, which is why candidates believe the rest.
- Their people are the narrators. Autotrader, Navy Federal and Wegmans let employees tell the story. The book calls such stories “social proof at human scale”.
- They are specific. Cummins, Petco and Admiral could only be themselves. A vanilla EVP, in the books’ words, neither attracts nor repels.
- They prove it. The books put it simply: “A brand is not what it promises. It is what it consistently proves.”
Showing your EVP on a careers website
An EVP only works if candidates can find it and check it. That means weaving the Give and Get through your careers website, supporting it with employee stories, and making it easy to reach from any page. Our guide to employee stories examples for careers websites shows how, and our best careers sites of 2026 ranking celebrates 15 careers websites that do it well.
Some Happydance features help candidates reach the answers behind your EVP. Conversational Navigation answers plain language questions from your FAQs, policy pages and EVP content, so people can ask what it is really like and get a straight answer. The AI visibility audit reviews content clarity, SEO structure and employer brand storytelling. Our GEO and AEO guide explains why that clarity also helps AI search tools describe you accurately.
Employee value proposition examples: frequently asked questions
What are good examples of an employee value proposition?
From our 2026 lists: American Express, “YOU LEAD THE WAY. WE’VE GOT YOUR BACK.”; Cummins, “At Cummins, we believe your passion is your power.”; Petco, “Help pets live better and grow your career”; and Wegmans, “WE are a food market where YOU make the difference.” Each sector list has ten examples with the full commentary.
What makes a good EVP?
A good EVP is a clear exchange of what people give and what they get, told honestly enough to act as a smart filter, proven by real employee stories and checkable evidence, and specific to the employer.
What is the Give and Get?
It is the exchange at the heart of an EVP. The Give is what an employee must be prepared to provide, commit or sacrifice. The Get is what they can expect in return. The term comes from the book Give & Get Employer Branding.
How are the EVP examples scored?
Each EVP is scored from 1 to 5 on eight criteria: the Give and Get, the whole truth, story proof, employee voice, distinctiveness, audience fit, alignment and proof. That makes a total out of 40, and an EVP needs 24 or more to be included.
Which employer has the highest scoring EVP?
GitLab, with 36 out of 40 in the US tech list, is the highest score across the eight lists.
Where can I read the full lists?
Each sector has its own list of ten with commentary, verbatim quotes and a lesson for every entry: US tech, UK financial services, UK tech, US credit unions, US financial services, US healthcare, US manufacturing and automotive, and US retail.
See how your careers website tells your EVP
See how your careers website measures up against the best.
Related reading
Top 10 EVP examples in US tech 2026Top 10 EVP examples in UK financial services 2026Top 10 EVP examples in UK tech 2026Top 10 EVP examples in US credit unions 2026Top 10 EVP examples in US financial services 2026Top 10 EVP examples in US healthcare 2026Top 10 EVP examples in US manufacturing and automotive 2026Top 10 EVP examples in US retail 2026Best careers websites of 2026Employer branding experts to follow in 2027GEO and AEO for careers websites: the complete guide
Sources
- Happydance EVP examples sector lists, scores captured 30 October 2026 (eight posts linked above).
- Happydance EVP grading framework, version 2.0, 30 October 2026.
- Bryan Adams and co-authors, Give & Get Employer Branding (pp. 39 to 40 for the value exchange definition).
- Sell The Truth (p. 25 for the smart filter line; p. 400 for the proof line).
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