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Top EB Voices 2027: the Employer Brand Leaders Ranking
See other posts from by Melanie Murphy
CMO
Top EB Voices 2027
A celebration of the people shaping employer brand, worldwide and by region, each ranked on public evidence. Nobody paid to be here.
Updated November 2026Scores checked October 2026. Refreshed every year.
Top EB Voices is Happydance’s annual ranking of employer brand leaders. The 2027 edition recognises 236 people across a Global list and five regional lists, each scored out of 100 on five pillars, experience, achievements, influence, thought leadership and community, using public, linkable evidence. It is built to celebrate the people who make employer brand a craft, so every entry shows who they are, what they have done and where you can check it.
Key takeaways
- 236 leaders are recognised across six lists: Global, US and Canada, UK, Europe, APAC and Rest of the World, plus a Hall of Fame.
- The Global list is led by Bryan Chaney (People Brand Collective, United States) with 85 out of 100.
- Every score is backed by a dated, public source, and customer status or paid placement never changes a score.
- Everyone named can take a free Top EB Voice 2027 badge. See the badge kit.
- Key takeaways
- Choose a list
- Global top ten
- How it works
- Badge kit
- Why we celebrate employer brand
- FAQ
- Explore
236leaders recognised
6lists
35countries
85top global score
Choose a Top EB Voices 2027 list
Start with the world, or go straight to your region. Each list has full scores, share cards and evidence links.
Top EB Voices 2027: Global
Top 50: 49 ranked leaders plus Hall of Fame inductee Gerry Crispin at #50.
Led by Bryan Chaney with 85 out of 100.
Top EB Voices 2027: US & Canada
24 ranked leaders and 80 also listed.
Led by Bryan Chaney with 85 out of 100.
Top EB Voices 2027: UK
23 ranked leaders and 14 also listed.
Led by Bryan Adams with 81 out of 100.
Top EB Voices 2027: Europe
25 ranked leaders and 41 also listed.
Led by Jonna Sjövall with 64 out of 100.
Top EB Voices 2027: APAC
11 ranked leaders and 5 also listed.
Led by Filip Lievens with 71 out of 100.
Top EB Voices 2027: Rest of the World
10 ranked leaders and 1 also listed.
Led by Carolina Borracchia with 66 out of 100.
Hall of Fame
One person with more than 20 years in the field, whose work helped shape it.
How we rank
The five pillars, the evidence standard and how lists are sized.
Badge kit
Free badges for everyone named, with embed code.
The Global top ten
The ten highest scores across all regions. Select a name to see their full entry.
| Rank | Leader | Role and organisation | Country | Score |
|---|---|---|---|---|
| #1 | Bryan Chaney | Co-founder, People Brand Collective | United States | 85 |
| #2 | Kevin W. Grossman | VP of Benchmark Research, Survale | United States | 82 |
| #3 | Bryan Adams | CEO and Founder, author, speaker and consultant, Happydance | United Kingdom | 81 |
| #4 | Allison Kruse | Senior Director, People Brand & Talent Attraction, Marriott International | United States | 80 |
| #5 | Lars Schmidt | Talent Acquisition Leader, Anthropic | United States | 78 |
| #6 | Richard Mosley | Managing partner, C-YourCulture | United Kingdom | 77 |
| #7 | Carrie Corbin | Managing Partner and Co-Founder, Hope Leigh Marketing Group | United States | 76 |
| #8 | Susan LaMotte | VP, Employer Brand, Shaker Recruitment Marketing | United States | 72 |
| #9 | Filip Lievens | Lee Kong Chian Professor of Human Resources, Singapore Management University | Singapore | 71 |
| #10 | Chris Hoyt | President and co-owner, CareerXroads | United States | 70 |
Source: Happydance Top EB Voices 2027 scoring data, checked 29 September to 2 October 2026 and updated 24 October 2026. Scores are out of 100. See the full Global list.
How the Top EB Voices are chosen
Anyone whose work is mainly about employer brand, talent brand, EVP or recruitment marketing can be considered, whether they work in house, at an agency, as an independent or as a researcher, author or creator. Each person is scored from 0 to 5 on five weighted pillars, with a total out of 100. A score needs a public, dated source, and anyone listed needs linked evidence a reader can check.
| Pillar | Weight |
|---|---|
| Experience | 15% |
| Achievements | 25% |
| Influence | 20% |
| Thought leadership | 25% |
| Community | 15% |
Source: Happydance Top EB Voices methodology, version 0.9.
The Global list has a score threshold of 50. Regional lists are sized by how many people qualify in each region. Read the full detail on the how we rank the Top EB Voices page.
Happydance is a careers website platform built by employer branders, and our founder Bryan Adams works in this field. He is scored on the same rubric as everyone else and his entry says so.
Named a Top EB Voice? Take your badge
Everyone named on a list is welcome to show it, free of charge. There is a badge for each list and one for the Hall of Fame, in dark and light, as a PNG for profiles and email signatures and as an SVG for websites. Each file carries its alt text, title and source in its metadata.
To link a badge back to the list, paste the embed code below into your website, newsletter or page. This example is the Global badge, and the other lists use the same code with their own file and page address.
<a href="https://www.happydance.love/insights/posts/top-employer-brand-leaders-2027/" title="See the Top EB Voices 2027 Global list"><img src="https://www.happydance.love/media/kbhbj2bf/top-eb-voice-2027-badge-global-colour.png" alt="Named a Top EB Voice 2027, Global list, by Happydance" width="200" height="200"></a>The link is a courtesy and never a condition of being listed. If you would rather not link, use the badge on its own and please keep the alt text. Badges are for people named on the lists, and please do not alter them.
Why we celebrate employer brand
Employer brand is one of the few jobs where the work is mostly invisible until someone reads a careers page, hears a story from a colleague or compares two offers. The people on these lists make that moment better, and most of them do it without much recognition. Seeing the field in one place helps newcomers find people to learn from and helps leaders see how others solve the same problems.
If you want to go deeper, our list of employer branding experts to follow is a good companion read, the employer brand benchmark report shows how the field is doing, and the employer brand strategy course at the Happydance Academy is open to anyone. For a look at the craft in practice, see the best careers websites of 2026.
Top EB Voices 2027: frequently asked questions
What is Top EB Voices?
Top EB Voices is Happydance’s annual ranking of employer brand leaders. The 2027 edition recognises 236 people across a Global list, five regional lists and a Hall of Fame, ranked on public evidence.
Who is number one on the Global Top EB Voices 2027 list?
Bryan Chaney, Co-founder, People Brand Collective, ranks first with 85 out of 100.
How are Top EB Voices chosen and scored?
Each person is scored from 0 to 5 on experience (15%), achievements (25%), influence (20%), thought leadership (25%) and community (15%), giving a total out of 100. Every score is backed by a public, dated source.
Which lists are there?
There are Global, US and Canada, UK, Europe, APAC and Rest of the World lists, plus a Hall of Fame. Each has its own page with scores, share cards and evidence links.
Can anyone pay to be on a list or move up it?
No. Paid placement and customer status never affect a score. Happydance founder Bryan Adams is on the list because he scored on the same rubric as everyone else.
How do I use the Top EB Voice 2027 badge?
Download the badge for your list from the badge kit on this page, as a PNG or SVG, and add it to your website, email signature or social profile. The embed code includes a link back to the list. The link is optional and never a condition of being listed.
How can I correct or remove my entry?
Email [email protected] with the change you would like, including your name and the list. We re-score corrections within 30 days, and we remove entries or swap a photo for initials on request.
How often are the lists updated?
The lists are refreshed once a year. The 2027 edition reflects public evidence checked between 29 September and 2 October 2026, and updated on 24 October 2026.
Corrections, photos and removal
We scored public evidence, not private information. Photos on the share cards are public profile photos. If anything is wrong, outdated or you would prefer not to appear, email [email protected] and we will fix it, swap a photo for initials or remove the entry. Corrections are re-scored within 30 days. This is a reading list, not a verdict on anyone’s work.
Curious how your careers website compares?
If these leaders have you thinking about your own employer brand, a free careers website audit shows where your site stands today.
Explore Top EB Voices 2027
Top EB Voices 2027: GlobalTop EB Voices 2027: US & CanadaTop EB Voices 2027: UKTop EB Voices 2027: EuropeTop EB Voices 2027: APACTop EB Voices 2027: Rest of the WorldHow we rank the Top EB VoicesEmployer branding experts to follow in 2027Best careers websites of 2026
Sources
- Happydance Top EB Voices 2027 scoring data, checked 29 September to 2 October 2026 and updated 24 October 2026.
- Happydance Top EB Voices methodology, version 0.9: https://www.happydance.love/insights/posts/how-we-rank-employer-brand-leaders/
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