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Top EB Voices 2027 | UK
Celebrating the 23 employer brand leaders shaping how employers are seen in the UK, each ranked on public evidence across five pillars. Nobody paid to be here.
Updated November 2026Scores checked October 2026. Refreshed every year.
Top EB Voices 2027 UK is Happydance’s ranked list of the 23 employer brand leaders in the UK. Each person is scored out of 100 on five pillars, experience, achievements, influence, thought leadership and community, using public, linkable evidence rather than votes, follower counts or payment. Bryan Adams ranks first with 81 out of 100, followed by Richard Mosley (77) and Jamie Leonard (67).

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<a href="https://www.happydance.love/insights/posts/top-employer-brand-leaders-uk-2027/" title="See the Top EB Voices 2027 UK list"><img src="https://assets-happydance-marketing.happydance.website/media/zsfhradw/top-eb-voice-2027-badge-uk-colour.png" alt="Named a Top EB Voice 2027, UK list, by Happydance" width="200" height="200"></a>The link is a courtesy, never a condition. If you would rather not link, use the badge on its own, and please keep the alt text. To point to your own entry, add its anchor to the web address, for example #hd-your-name.
Every ranked leader on one table. Select a name to jump to their full entry. Where scores tie, people are listed alphabetically by first name.
| Rank | Leader | Role and organisation | Country | Score |
|---|---|---|---|---|
| #1 | Bryan Adams | CEO and Founder, author, speaker and consultant, Happydance | United Kingdom | 81 |
| #2 | Richard Mosley | Managing partner, C-YourCulture | United Kingdom | 77 |
| #3 | Jamie Leonard | Founder and CEO, The Recruitment Events Co. | United Kingdom | 67 |
| #4 | Caroline Winder | Managing Partner, Havas People | United Kingdom | 60 |
| #5 | Simon Barrow | Founder, Simon Barrow Associates | United Kingdom | 60 |
| #6 | Tom Chesterton | Chief Executive and Co-Founder, Tonic | United Kingdom | 60 |
| #7 | Helen Durkin | Head of Recruitment Marketing, EMEA, Microsoft | United Kingdom | 53 |
| #8 | Mark Horley | Chief Creative Officer and Co-founder, Tonic | United Kingdom | 50 |
| #9 | Richard Gordon | Global Employer Branding and Sourcing Manager, HiBob | United Kingdom | 50 |
| #10 | Caroline Hill | Founder and Director, Creed Communications | United Kingdom | 47 |
| #11 | Fin O'Kane | CEO and Co-founder, Wiser | United Kingdom | 47 |
| #12 | Danni Brace | CMO, Havas People | United Kingdom | 45 |
| #13 | Modiara Kamps | Head of Employer Branding, EMESA, Boston Consulting Group | United Kingdom | 44 |
| #14 | Neil Daly | Global Head of Employer Brand & HR Communications, RWE | United Kingdom | 44 |
| #15 | Tanya Cortegaca | Head of Talent Communications, Thales | United Kingdom | 43 |
| #16 | Heather Walker | Head of Global Employer Branding, SAP | United Kingdom | 42 |
| #17 | Caroline Rispin | Employer Brand, Attraction and Enablement Lead, Flutter Entertainment | United Kingdom | 41 |
| #18 | Melanie Hirst | Head of Employer Brand, KPMG UK | United Kingdom | 41 |
| #19 | Chris Woods | Recruitment Marketing Lead, Mars | United Kingdom | 40 |
| #20 | Julia Duhamel | Global Head of Employer Branding, McKinsey & Company | United Kingdom | 40 |
| #21 | Paul Ainley | Managing Director, Chatter Communications | United Kingdom | 40 |
| #22 | Claire de Souza | Head of Employer Branding, Sainsbury's | United Kingdom | 39 |
| #23 | Euan McNair | Talent Acquisition, Employer Brand & Inclusion Director, Aegon UK | United Kingdom | 39 |
Source: Happydance Top EB Voices 2027 scoring data, checked 29 September to 2 October 2026 and updated 24 October 2026. Scores are out of 100.
Each entry shows the leader’s share card, score on each pillar out of 5, a short reason for their place and the public evidence behind it.

Bryan Adams, CEO and founder of Happydance, wrote three books including Sell The Truth, has two HBR articles and gave a TEDx talk with 1.4M+ views. He also writes for Forbes, Inc. and Entrepreneur, and spent 20 years leading agency employer brand work for brands such as Apple, Nike and American Airlines. Disclosure: Bryan founded Happydance and is scored on the same rubric as everyone else.
LinkedIn profile · Evidence: hbr.org · Evidence: recruitingdaily.com · Link to this entry

Richard helped write the discipline down in the first place, co-authoring the first book on employer branding, and in 2026 he is still moving it forward, on how AI reads employer brands.
LinkedIn profile · Evidence: wiley-vch.de · Evidence: werf-en.nl · Link to this entry

Jamie Leonard built RecFest from a 100-person room in 2014 into a festival-scale talent acquisition and employer brand gathering in the UK and USA, giving the field one of its biggest places to meet.
LinkedIn profile · Evidence: podparley.com · Evidence: danassor.com · Link to this entry

Caroline Winder is a Managing Partner at Havas People, RAD Work of the Year winner in 2024 and 2025, and speaks at the main EB conferences.
LinkedIn profile · Evidence: 106comms.com · Evidence: radawards.com · Link to this entry

Simon Barrow is credited with coining the term employer brand, co-wrote the first paper on it with Tim Ambler (1996) and co-wrote the first book on the subject (2005).
LinkedIn profile · Evidence: personneltoday.com · Evidence: en.wikipedia.org · Link to this entry

Tom Chesterton co-founded and runs Tonic, the agency behind two Employer Brand Management Awards Grand Prix wins (2023, 2026) and RAD winners in 2025 and 2026, and he chairs the RAD Awards judges for 2027.
LinkedIn profile · Evidence: blog.tonic-agency.com · Evidence: radawards.com · Link to this entry

Helen Durkin leads recruitment marketing for Microsoft across EMEA.
LinkedIn profile · Evidence: podcast.videomyjob.com · Evidence: transformmagazine.net · Link to this entry

Mark Horley co-founded Tonic and leads its creative work, which won the EBMA Grand Prix in 2023 and 2026.
LinkedIn profile · Evidence: communicatemagazine.com · Evidence: communicatemagazine.com · Link to this entry

Richard Gordon has led employer brand at Entain and King and in 2026 leads global employer branding at HiBob.
LinkedIn profile · Evidence: wearewiser.com · Evidence: kickarseemployerbrands.buzzsprout.com · Link to this entry

Caroline Hill co-founded Creed Comms, which has won EBMA Gold every year from 2023 to 2026.
LinkedIn profile · Evidence: pro-manchester.co.uk · Evidence: communicatemagazine.com · Link to this entry

Fin O'Kane co-founded Wiser, one of the most awarded employer brand agencies since 2023, with 9 EBMA Golds (2023 to 2025) and 4 RAD wins (2025 to 2026).
LinkedIn profile · Evidence: startups.co.uk · Evidence: communicatemagazine.com · Link to this entry

Danni Brace led Havas People to back-to-back RAD Work of the Year wins and chaired the 2026 RAD judges.
LinkedIn profile · Evidence: lon.havas.com · Evidence: personneltoday.com · Link to this entry

Modiara Kamps leads employer branding for BCG across EMESA and launched its global "Beyond is where we begin" campaign.
LinkedIn profile · Evidence: cioviews.com · Evidence: ebstarsacademy.com · Link to this entry

Neil Daly leads employer brand and HR communications globally at RWE, bringing one EVP to its operating companies. He spoke at CIPD's Recruitment & Retention conference in London in 2025.
LinkedIn profile · Evidence: events.cipd.co.uk · Evidence: buzzsprout.com · Link to this entry

Tanya Cortegaca has led Thales's global employer branding since 2019 and was named Employer Brand Leader of the Year 2020 (Emerging Leader) by the Employer Branding College.
LinkedIn profile · Evidence: employerbrandingcollege.com · Evidence: worldemployerbrandingday.community · Link to this entry

Heather Walker has led global employer branding at SAP since 2023, after joining its employer brand team by 2019. She built the SAP People Promise, an EVP centred on belonging.
LinkedIn profile · Evidence: flexa.careers · Link to this entry

Caroline Rispin leads employer brand, attraction and enablement at Flutter Entertainment and set up its global EB community of practice.
LinkedIn profile · Evidence: radawards.com · Evidence: nigelwright.com · Link to this entry

Melanie Hirst leads KPMG UK's employer brand, including the award-winning "You Belong Here" work.
LinkedIn profile · Evidence: radawards.com · Evidence: radawards.com · Link to this entry

Chris Woods leads a recruitment marketing team at Mars and judged the Rally Awards in 2023.
LinkedIn profile · Evidence: prweb.com · Evidence: flexa.careers · Link to this entry

Julia Duhamel leads global employer branding at McKinsey & Company.
LinkedIn profile · Evidence: futuretalentcouncil.org · Evidence: podcasts.apple.com · Link to this entry

Paul Ainley co-founded and runs Chatter, an EBMA Gold winner in 2024, 2025 and 2026.
LinkedIn profile · Evidence: prolificnorth.co.uk · Evidence: prolificnorth.co.uk · Link to this entry

Claire de Souza leads employer brand and attraction at Sainsbury's and founded The EB Space community.
LinkedIn profile · Evidence: recruitingfuture.com · Link to this entry

Euan McNair leads talent acquisition and employer brand at Aegon UK, RAD 2026 Candidate Experience winner.
LinkedIn profile · Evidence: radawards.com · Evidence: noon.ai · Link to this entry
These 14 leaders met the same evidence standard and were scored on the same rubric. They sit outside the ranked group and are shown alphabetically by surname. Their share cards, scores and evidence links are below.

34 out of 100 · United Kingdom
Jane Avison leads employer brand and future talent at Standard Life plc, formerly Phoenix Group, where she rebuilt the application process for inclusion and helped fill 97% of roles directly.

35 out of 100 · United Kingdom
Paul Bhangoo leads employer brand and talent attraction globally for BT Group.

35 out of 100 · United Kingdom
Steven Brand leads employer brand and attraction globally at Rolls-Royce and launched its first enterprise-wide employer brand.

35 out of 100 · United Kingdom
Kenty Brumant leads global employer brand at Thermo Fisher Scientific and has spoken on measuring EB impact.
LinkedIn · Evidence: talentacquisitionweek.com · Link to this entry

34 out of 100 · United Kingdom
Daniel Callaghan leads global employer brand at Payoneer and relaunched its careers website in 2026.

29 out of 100 · United Kingdom
Georgie Crotty leads global early careers employer branding at P&G and led its 2025 early careers launch, after running a graduate application masterclass in 2024.

35 out of 100 · United Kingdom
Klyde Gamboa leads employer branding and talent attraction for Mondelez International in Europe.

36 out of 100 · United Kingdom
Rupert Grose leads Havas People, RAD Work of the Year winner in 2024 and 2025.

32 out of 100 · United Kingdom
Jodie Kakad is Head of Recruitment Marketing at HM Revenue & Customs.

37 out of 100 · United Kingdom
Sukhi Kandola runs global employer brand campaigns at Checkout.com and has a large practitioner following.

30 out of 100 · United Kingdom
Kelly Lane: Interim Global Head of Employer Brand, Unilever.

35 out of 100 · United Kingdom
Lee Nicholls leads global attraction and recruitment marketing at Reckitt and evolved its global employer brand.

33 out of 100 · United Kingdom
Tom Portingale leads IHG's global employer brand, winner of the 2026 EBMA Grand Prix.
LinkedIn · Evidence: communicatemagazine.com · Link to this entry

35 out of 100 · United Kingdom
Becky Pulley led AstraZeneca's global employer brand, testing its messaging by experiment, and since 2026 has led employer brand at Clifford Chance.
The leaders come from 1 country. Here is how the scores spread and where the leaders are based.
| Score band | Leaders |
|---|---|
| 80 and above | 1 |
| 70 to 79 | 1 |
| 60 to 69 | 4 |
| 50 to 59 | 3 |
| Below 50 | 28 |
Source: Happydance Top EB Voices 2027 scoring data. Counts include everyone shown on this page.
Anyone whose work is mainly about employer brand, talent brand, EVP or recruitment marketing is eligible. Each person is scored from 0 to 5 on five pillars, weighted into a total out of 100, and every score has to be backed by a public, dated source. The Global list has a threshold of 50. Regional lists are sized by their pool. Customer status and paid placement never change a score.
| Pillar | Weight |
|---|---|
| Experience | 15% |
| Achievements | 25% |
| Influence | 20% |
| Thought leadership | 25% |
| Community | 15% |
Source: Happydance Top EB Voices methodology, version 0.9.
Happydance is a careers website platform built by employer branders. Our founder, Bryan Adams, is on the list because he scored on the same rubric as everyone else, and his entry says so. We also run the Employer Brand Atlas expert directory, which we used only as a starting pool, never as evidence. The full method is on the how we rank the Top EB Voices page.
UK employer brand leaders have built some of the most recognised employer brands in the world, and many of them are celebrated for the craft as much as the reach. The common thread is specificity: a promise that sounds like one employer and nobody else. For examples, see our top 10 EVP examples in UK tech and UK financial services EVP examples, or the best careers websites of 2026 for careers websites that put the brand to work.
Learning the craft yourself? The Happydance Academy teaches the employer brand strategy course and the storytelling course used by many of the people on these lists, and it is open to anyone.
The top five on the Top EB Voices 2027 UK list are Bryan Adams (81); Richard Mosley (77); Jamie Leonard (67); Caroline Winder (60); Simon Barrow (60). Scores are out of 100 and based on public evidence.
Bryan Adams, CEO and Founder, author, speaker and consultant, Happydance, ranks first with 81 out of 100.
23 leaders are ranked and a further 14 are also listed, from 1 country. The median score among the ranked is 45 out of 100.
Each person is scored from 0 to 5 on experience (15%), achievements (25%), influence (20%), thought leadership (25%) and community (15%), giving a total out of 100. Every score is backed by a public, dated source.
No. Paid placement and customer status never affect a score. Happydance founder Bryan Adams is on the list because he scored on the same rubric as everyone else.
Download the UK badge from the badge section of this page as a PNG or SVG and add it to your website, email signature or social profile. The embed code includes a link back to this list. The link is optional and never a condition of being listed.
Email [email protected] with the change you would like, including your name and the list. We re-score corrections within 30 days, and we remove entries or swap a photo for initials on request.
There are Global, US and Canada, UK, Europe, APAC and Rest of the World lists. The other lists are: Global, US & Canada, Europe, APAC, Rest of the World. They are linked at the end of this page.
We scored public evidence, not private information. Photos on the share cards are public profile photos. If anything is wrong, outdated or you would prefer not to appear, email [email protected] and we will fix it, swap a photo for initials or remove the entry. Corrections are re-scored within 30 days. Scores reflect public sources checked 29 September to 2 October 2026 and updated 24 October 2026 and are refreshed once a year. This is a reading list, not a verdict on anyone’s work.
If these leaders have you thinking about your own employer brand, a free careers website audit shows where your site stands today.