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Top EB Voices 2027: Top 23 Employer Brand Leaders in the UK

Top EB Voices 2027 UK: celebrating the top employer brand leaders in the UK
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Top EB Voices 2027 | UK

Celebrating the 23 employer brand leaders shaping how employers are seen in the UK, each ranked on public evidence across five pillars. Nobody paid to be here.

Updated November 2026Scores checked October 2026. Refreshed every year.

Top EB Voices 2027 UK is Happydance’s ranked list of the 23 employer brand leaders in the UK. Each person is scored out of 100 on five pillars, experience, achievements, influence, thought leadership and community, using public, linkable evidence rather than votes, follower counts or payment. Bryan Adams ranks first with 81 out of 100, followed by Richard Mosley (77) and Jamie Leonard (67).

Key takeaways

  • Bryan Adams (Happydance, United Kingdom) leads the UK list with 81 out of 100.
  • 23 ranked leaders, all based in the UK, and 14 more who are also listed. Median score among the ranked: 45.
  • Among them, 2 are published authors, 13 have won industry awards, 2 have headlined major stages and 1 has built a community for the profession.
  • Scores use five weighted pillars, and customer status or paid placement never changes a score. Read the full method.
  • Named here? Take your Top EB Voice 2027 badge and share the news.
23ranked leaders
1country
81top score out of 100
45median score
Named a Top EB Voice 2027, UK list, by Happydance

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Top EB Voices 2027 UK leaderboard at a glance

Every ranked leader on one table. Select a name to jump to their full entry. Where scores tie, people are listed alphabetically by first name.

RankLeaderRole and organisationCountryScore
#1Bryan AdamsCEO and Founder, author, speaker and consultant, HappydanceUnited Kingdom81
#2Richard MosleyManaging partner, C-YourCultureUnited Kingdom77
#3Jamie LeonardFounder and CEO, The Recruitment Events Co.United Kingdom67
#4Caroline WinderManaging Partner, Havas PeopleUnited Kingdom60
#5Simon BarrowFounder, Simon Barrow AssociatesUnited Kingdom60
#6Tom ChestertonChief Executive and Co-Founder, TonicUnited Kingdom60
#7Helen DurkinHead of Recruitment Marketing, EMEA, MicrosoftUnited Kingdom53
#8Mark HorleyChief Creative Officer and Co-founder, TonicUnited Kingdom50
#9Richard GordonGlobal Employer Branding and Sourcing Manager, HiBobUnited Kingdom50
#10Caroline HillFounder and Director, Creed CommunicationsUnited Kingdom47
#11Fin O'KaneCEO and Co-founder, WiserUnited Kingdom47
#12Danni BraceCMO, Havas PeopleUnited Kingdom45
#13Modiara KampsHead of Employer Branding, EMESA, Boston Consulting GroupUnited Kingdom44
#14Neil DalyGlobal Head of Employer Brand & HR Communications, RWEUnited Kingdom44
#15Tanya CortegacaHead of Talent Communications, ThalesUnited Kingdom43
#16Heather WalkerHead of Global Employer Branding, SAPUnited Kingdom42
#17Caroline RispinEmployer Brand, Attraction and Enablement Lead, Flutter EntertainmentUnited Kingdom41
#18Melanie HirstHead of Employer Brand, KPMG UKUnited Kingdom41
#19Chris WoodsRecruitment Marketing Lead, MarsUnited Kingdom40
#20Julia DuhamelGlobal Head of Employer Branding, McKinsey & CompanyUnited Kingdom40
#21Paul AinleyManaging Director, Chatter CommunicationsUnited Kingdom40
#22Claire de SouzaHead of Employer Branding, Sainsbury'sUnited Kingdom39
#23Euan McNairTalent Acquisition, Employer Brand & Inclusion Director, Aegon UKUnited Kingdom39

Source: Happydance Top EB Voices 2027 scoring data, checked 29 September to 2 October 2026 and updated 24 October 2026. Scores are out of 100.

The 23 top employer brand leaders in the UK

Each entry shows the leader’s share card, score on each pillar out of 5, a short reason for their place and the public evidence behind it.

  • Share card for Bryan Adams, CEO and Founder, author, speaker and consultant, Happydance, United Kingdom: ranked #1 on the Top EB Voices 2027 UK list, score 81 out of 100

    #1 Bryan Adams, CEO and Founder, author, speaker and consultant, Happydance

    81 / 100United KingdomGlobal #3Published AuthorAward WinnerMain Stage Speaker

    Bryan Adams, CEO and founder of Happydance, wrote three books including Sell The Truth, has two HBR articles and gave a TEDx talk with 1.4M+ views. He also writes for Forbes, Inc. and Entrepreneur, and spent 20 years leading agency employer brand work for brands such as Apple, Nike and American Airlines. Disclosure: Bryan founded Happydance and is scored on the same rubric as everyone else.

    • Author of Sell The Truth and Give & Get Employer Branding
    • Two Harvard Business Review articles, including one on making your employer brand stand out in the talent marketplace (2022)
    • TEDx talk with 1.4M+ views
    • 5Experience
    • 4Achievements
    • 3Influence
    • 5Thought leadership
    • 3Community
  • Share card for Richard Mosley, Managing partner, C-YourCulture, United Kingdom: ranked #2 on the Top EB Voices 2027 UK list, score 77 out of 100

    #2 Richard Mosley, Managing partner, C-YourCulture

    77 / 100United KingdomGlobal #6Published AuthorMain Stage Speaker

    Richard helped write the discipline down in the first place, co-authoring the first book on employer branding, and in 2026 he is still moving it forward, on how AI reads employer brands.

    • Co-authored The Employer Brand, described by the publisher as the first book published on the subject
    • Author of Employer Brand Management: Practical Lessons from the World's Leading Employers
    • 5Experience
    • 5Achievements
    • 3Influence
    • 5Thought leadership
    • 0Community
  • Share card for Jamie Leonard, Founder and CEO, The Recruitment Events Co., United Kingdom: ranked #3 on the Top EB Voices 2027 UK list, score 67 out of 100

    #3 Jamie Leonard, Founder and CEO, The Recruitment Events Co.

    67 / 100United KingdomGlobal #14Community Builder

    Jamie Leonard built RecFest from a 100-person room in 2014 into a festival-scale talent acquisition and employer brand gathering in the UK and USA, giving the field one of its biggest places to meet.

    • RecFest 2022 at Knebworth House: about 4,000 attendees, 10 themed stages and 100+ speakers
    • RecFest runs annually in the UK and the USA
    • Founder and CEO, The Recruitment Events Co.; also runs the RL100 senior TA leaders community
    • 5Experience
    • 3Achievements
    • 3Influence
    • 2Thought leadership
    • 5Community
  • Share card for Caroline Winder, Managing Partner, Havas People, United Kingdom: ranked #4 on the Top EB Voices 2027 UK list, score 60 out of 100

    #4 Caroline Winder, Managing Partner, Havas People

    60 / 100United KingdomGlobal #24Award Winner

    Caroline Winder is a Managing Partner at Havas People, RAD Work of the Year winner in 2024 and 2025, and speaks at the main EB conferences.

    • Selected for the RAD Awards 2027 judging panel
    • Presented AXA's employer brand transformation with Sian Dutton at EBM Live 2024
    • Havas People won RAD Work of the Year 2025 and Video Campaign
    • 5Experience
    • 4Achievements
    • 1Influence
    • 3Thought leadership
    • 2Community
  • Share card for Simon Barrow, Founder, Simon Barrow Associates, United Kingdom: ranked #5 on the Top EB Voices 2027 UK list, score 60 out of 100

    #5 Simon Barrow, Founder, Simon Barrow Associates

    60 / 100United KingdomGlobal #26

    Simon Barrow is credited with coining the term employer brand, co-wrote the first paper on it with Tim Ambler (1996) and co-wrote the first book on the subject (2005).

    • Acknowledged by Personnel Today as the creator of the term employer brand, as early as Oct 1990
    • Co-authored The Employer Brand: Bringing the Best of Brand Management to People at Work, cited in Wikipedia
    • Profiled by Transform magazine as the man who first developed employer brand management concepts
    • 5Experience
    • 4Achievements
    • 0Influence
    • 5Thought leadership
    • 0Community
  • Share card for Tom Chesterton, Chief Executive and Co-Founder, Tonic, United Kingdom: ranked #6 on the Top EB Voices 2027 UK list, score 60 out of 100

    #6 Tom Chesterton, Chief Executive and Co-Founder, Tonic

    60 / 100United KingdomGlobal #27Award Winner

    Tom Chesterton co-founded and runs Tonic, the agency behind two Employer Brand Management Awards Grand Prix wins (2023, 2026) and RAD winners in 2025 and 2026, and he chairs the RAD Awards judges for 2027.

    • Co-founded Tonic, an employer brand and EVP agency, in June 2012 and is its Chief Executive
    • Chair of Judges, The RAD Awards 2027
    • Tonic won the RAD Awards 2025 Integrated Campaign for easyJet
    • 4Experience
    • 5Achievements
    • 1Influence
    • 2Thought leadership
    • 3Community
  • Share card for Helen Durkin, Head of Recruitment Marketing, EMEA, Microsoft, United Kingdom: ranked #7 on the Top EB Voices 2027 UK list, score 53 out of 100

    #7 Helen Durkin, Head of Recruitment Marketing, EMEA, Microsoft

    53 / 100United KingdomGlobal #42

    Helen Durkin leads recruitment marketing for Microsoft across EMEA.

    • Speaker, Transform Employer Brand Management conference 2016, as employer brand manager
    • 5Experience
    • 3Achievements
    • 2Influence
    • 3Thought leadership
    • 0Community
  • Share card for Mark Horley, Chief Creative Officer and Co-founder, Tonic, United Kingdom: ranked #8 on the Top EB Voices 2027 UK list, score 50 out of 100

    #8 Mark Horley, Chief Creative Officer and Co-founder, Tonic

    50 / 100United KingdomGlobal #46Award Winner

    Mark Horley co-founded Tonic and leads its creative work, which won the EBMA Grand Prix in 2023 and 2026.

    • Tonic won the EBMA Grand Prix 2023 and Golds
    • Tonic won EBMA Golds 2024 and 2025
    • Tonic won the EBMA Grand Prix 2026 and Golds
    • 3Experience
    • 5Achievements
    • 0Influence
    • 2Thought leadership
    • 2Community
  • Share card for Richard Gordon, Global Employer Branding and Sourcing Manager, HiBob, United Kingdom: ranked #9 on the Top EB Voices 2027 UK list, score 50 out of 100

    #9 Richard Gordon, Global Employer Branding and Sourcing Manager, HiBob

    50 / 100United KingdomGlobal #48

    Richard Gordon has led employer brand at Entain and King and in 2026 leads global employer branding at HiBob.

    • Advisory Board member, Global Employer Brand Exchange, a new not-for-profit EB community event
    • 5Experience
    • 3Achievements
    • 1Influence
    • 2Thought leadership
    • 2Community
  • Share card for Caroline Hill, Founder and Director, Creed Communications, United Kingdom: ranked #10 on the Top EB Voices 2027 UK list, score 47 out of 100

    #10 Caroline Hill, Founder and Director, Creed Communications

    47 / 100United KingdomAward Winner

    Caroline Hill co-founded Creed Comms, which has won EBMA Gold every year from 2023 to 2026.

    • Creed won EBMA Gold in 2023
    • Creed won EBMA Gold in 2024
    • Creed won EBMA Golds in 2025
    • 4Experience
    • 5Achievements
    • 0Influence
    • 2Thought leadership
    • 0Community
  • Share card for Fin O'Kane, CEO and Co-founder, Wiser, United Kingdom: ranked #11 on the Top EB Voices 2027 UK list, score 47 out of 100

    #11 Fin O'Kane, CEO and Co-founder, Wiser

    47 / 100United KingdomAward Winner

    Fin O'Kane co-founded Wiser, one of the most awarded employer brand agencies since 2023, with 9 EBMA Golds (2023 to 2025) and 4 RAD wins (2025 to 2026).

    • Co-founded Wiser in 2013 with Omar Habbal, Ben Buffone and Ari Ratnakumar; featured in Startups.co.uk Young Guns
    • Grew Wiser to 100 people
    • Wiser won two EBMA Golds in 2023
    • 4Experience
    • 5Achievements
    • 0Influence
    • 2Thought leadership
    • 0Community
  • Share card for Danni Brace, CMO, Havas People, United Kingdom: ranked #12 on the Top EB Voices 2027 UK list, score 45 out of 100

    #12 Danni Brace, CMO, Havas People

    45 / 100United KingdomAward Winner

    Danni Brace led Havas People to back-to-back RAD Work of the Year wins and chaired the 2026 RAD judges.

    • Managing Director of Havas People under CEO Rupert Grose
    • Havas People won RAD Work of the Year 2024, plus Creative Idea and Employer Brand International for adidas
    • Havas People won RAD Work of the Year 2025, plus Creative Idea and Video Campaign
    • 3Experience
    • 4Achievements
    • 0Influence
    • 2Thought leadership
    • 2Community
  • Share card for Modiara Kamps, Head of Employer Branding, EMESA, Boston Consulting Group, United Kingdom: ranked #13 on the Top EB Voices 2027 UK list, score 44 out of 100

    #13 Modiara Kamps, Head of Employer Branding, EMESA, Boston Consulting Group

    44 / 100United Kingdom

    Modiara Kamps leads employer branding for BCG across EMESA and launched its global "Beyond is where we begin" campaign.

    • Launched BCG's global employer brand campaign "Beyond is where we begin" across 90+ offices in 50+ countries
    • Localised the "Beyond Is Where We Begin" content for every team across the EMESA region
    • 2Experience
    • 3Achievements
    • 1Influence
    • 2Thought leadership
    • 3Community
  • Share card for Neil Daly, Global Head of Employer Brand & HR Communications, RWE, United Kingdom: ranked #14 on the Top EB Voices 2027 UK list, score 44 out of 100

    #14 Neil Daly, Global Head of Employer Brand & HR Communications, RWE

    44 / 100United Kingdom

    Neil Daly leads employer brand and HR communications globally at RWE, bringing one EVP to its operating companies. He spoke at CIPD's Recruitment & Retention conference in London in 2025.

    • Global Head of Employer Brand & HR Communications, RWE
    • RWE finalist in 2 categories of the 2024 RAD Awards after EVP research and implementation
    • 2Experience
    • 3Achievements
    • 2Influence
    • 3Thought leadership
    • 0Community
  • Share card for Tanya Cortegaca, Head of Talent Communications, Thales, United Kingdom: ranked #15 on the Top EB Voices 2027 UK list, score 43 out of 100

    #15 Tanya Cortegaca, Head of Talent Communications, Thales

    43 / 100United KingdomAward Winner

    Tanya Cortegaca has led Thales's global employer branding since 2019 and was named Employer Brand Leader of the Year 2020 (Emerging Leader) by the Employer Branding College.

    • Pictured as "Thales, 2022 Winner" at the 2023 awards
    • 3Experience
    • 4Achievements
    • 1Influence
    • 2Thought leadership
    • 0Community
  • Share card for Heather Walker, Head of Global Employer Branding, SAP, United Kingdom: ranked #16 on the Top EB Voices 2027 UK list, score 42 out of 100

    #16 Heather Walker, Head of Global Employer Branding, SAP

    42 / 100United Kingdom

    Heather Walker has led global employer branding at SAP since 2023, after joining its employer brand team by 2019. She built the SAP People Promise, an EVP centred on belonging.

    • Became Head of Global Employer Branding at SAP, succeeding Sophie Bieber
    • Was in the SAP employer brand team by Jan 2019; team named RAD Awards best employer brand team 2023; EB took on DEI attraction
    • Built the SAP People Promise around belonging
    • 3Experience
    • 3Achievements
    • 2Influence
    • 2Thought leadership
    • 0Community
  • Share card for Caroline Rispin, Employer Brand, Attraction and Enablement Lead, Flutter Entertainment, United Kingdom: ranked #17 on the Top EB Voices 2027 UK list, score 41 out of 100

    #17 Caroline Rispin, Employer Brand, Attraction and Enablement Lead, Flutter Entertainment

    41 / 100United Kingdom

    Caroline Rispin leads employer brand, attraction and enablement at Flutter Entertainment and set up its global EB community of practice.

    • RAD Awards judge, listed as Employer Brand, Attraction and Enablement Lead, Flutter Entertainment
    • Formed Flutter's Global Employer Brand Community of Practice across the group's EB teams; first in-person workshop Apr 2026
    • Closing Question Time panel at the InHouse Recruitment Summit 2021, as Employer Brand & Digital Marketing Manager, Sky Betting & Gaming
    • 2Experience
    • 3Achievements
    • 1Influence
    • 2Thought leadership
    • 2Community
  • Share card for Melanie Hirst, Head of Employer Brand, KPMG UK, United Kingdom: ranked #18 on the Top EB Voices 2027 UK list, score 41 out of 100

    #18 Melanie Hirst, Head of Employer Brand, KPMG UK

    41 / 100United KingdomAward Winner

    Melanie Hirst leads KPMG UK's employer brand, including the award-winning "You Belong Here" work.

    • RAD Awards 2025 winner, Events and Experiential: "You Belong Here, Personal Brand Day", client KPMG, agency Pink Squid
    • Quoted on KPMG's "Come as you are" EB campaign
    • 4Experience
    • 3Achievements
    • 1Influence
    • 2Thought leadership
    • 0Community
  • Share card for Chris Woods, Recruitment Marketing Lead, Mars, United Kingdom: ranked #19 on the Top EB Voices 2027 UK list, score 40 out of 100

    #19 Chris Woods, Recruitment Marketing Lead, Mars

    40 / 100United Kingdom

    Chris Woods leads a recruitment marketing team at Mars and judged the Rally Awards in 2023.

    • Judge, Rally Awards 2023, as Senior Regional Employer Reputation Manager, Mars
    • Named a 2024 Flexa Pioneer; leads a Mars recruitment marketing team
    • Guest, Employer Branding Podcast, on Mars EVP and social listening
    • 2Experience
    • 2Achievements
    • 2Influence
    • 2Thought leadership
    • 2Community
  • Share card for Julia Duhamel, Global Head of Employer Branding, McKinsey & Company, United Kingdom: ranked #20 on the Top EB Voices 2027 UK list, score 40 out of 100

    #20 Julia Duhamel, Global Head of Employer Branding, McKinsey & Company

    40 / 100United Kingdom

    Julia Duhamel leads global employer branding at McKinsey & Company.

    • Global Head of Employer Branding, McKinsey & Co
    • Panellist, "Future Proofing Employer Branding", Future Talent Summit 2024, with Universum, ASML, Pinterest and Flutter
    • Three years at McKinsey, leading a named employer brand team
    • 2Experience
    • 3Achievements
    • 1Influence
    • 3Thought leadership
    • 0Community
  • Share card for Paul Ainley, Managing Director, Chatter Communications, United Kingdom: ranked #21 on the Top EB Voices 2027 UK list, score 40 out of 100

    #21 Paul Ainley, Managing Director, Chatter Communications

    40 / 100United KingdomAward Winner

    Paul Ainley co-founded and runs Chatter, an EBMA Gold winner in 2024, 2025 and 2026.

    • Managing Director of Chatter; agency headcount 25
    • Opened Chatter's London office as MD
    • Chatter won EBMA Gold in 2024
    • 3Experience
    • 4Achievements
    • 0Influence
    • 1Thought leadership
    • 2Community
  • Share card for Claire de Souza, Head of Employer Branding, Sainsbury's, United Kingdom: ranked #22 on the Top EB Voices 2027 UK list, score 39 out of 100

    #22 Claire de Souza, Head of Employer Branding, Sainsbury's

    39 / 100United Kingdom

    Claire de Souza leads employer brand and attraction at Sainsbury's and founded The EB Space community.

    • Founded and built The EB Space, a community for employer branding and recruitment marketing professionals, with in-person EB UNCUT sessions
    • 2Experience
    • 2Achievements
    • 1Influence
    • 2Thought leadership
    • 3Community
  • Share card for Euan McNair, Talent Acquisition, Employer Brand & Inclusion Director, Aegon UK, United Kingdom: ranked #23 on the Top EB Voices 2027 UK list, score 39 out of 100

    #23 Euan McNair, Talent Acquisition, Employer Brand & Inclusion Director, Aegon UK

    39 / 100United KingdomBrand Builder EliteAward Winner

    Euan McNair leads talent acquisition and employer brand at Aegon UK, RAD 2026 Candidate Experience winner.

    • Aegon won RAD 2026 Candidate Experience for its in-house Joining Experience project: 38% more vacancies filled in 2024 than 2023
    • His post on the RAD double, naming his team
    • Named Talent Acquisition Leader of the Year at the Talent Labs awards 2026 for "elevating Employer Brand"
    • 2Experience
    • 4Achievements
    • 0Influence
    • 2Thought leadership
    • 1Community

Also on the UK list

These 14 leaders met the same evidence standard and were scored on the same rubric. They sit outside the ranked group and are shown alphabetically by surname. Their share cards, scores and evidence links are below.

  • Share card for Jane Avison, Head of Employer Brand and Future Talent, Standard Life plc, United Kingdom: listed on the Top EB Voices 2027 UK list, score 34 out of 100

    Jane Avison, Head of Employer Brand and Future Talent, Standard Life plc

    34 out of 100 · United Kingdom

    Jane Avison leads employer brand and future talent at Standard Life plc, formerly Phoenix Group, where she rebuilt the application process for inclusion and helped fill 97% of roles directly.

  • Share card for Paul Bhangoo, Global Head of Employer Brand and Talent Attraction, BT Group, United Kingdom: listed on the Top EB Voices 2027 UK list, score 35 out of 100

    Paul Bhangoo, Global Head of Employer Brand and Talent Attraction, BT Group

    35 out of 100 · United Kingdom

    Paul Bhangoo leads employer brand and talent attraction globally for BT Group.

  • Share card for Steven Brand, Global Head of Employer Brand & Attraction, Rolls-Royce, United Kingdom: listed on the Top EB Voices 2027 UK list, score 35 out of 100

    Steven Brand, Global Head of Employer Brand & Attraction, Rolls-Royce

    35 out of 100 · United Kingdom

    Steven Brand leads employer brand and attraction globally at Rolls-Royce and launched its first enterprise-wide employer brand.

  • Share card for Kenty Brumant, Director, Global Employer Brand & Recruitment Marketing, Thermo Fisher, United Kingdom: listed on the Top EB Voices 2027 UK list, score 35 out of 100

    Kenty Brumant, Director, Global Employer Brand & Recruitment Marketing, Thermo Fisher Scientific

    35 out of 100 · United Kingdom

    Kenty Brumant leads global employer brand at Thermo Fisher Scientific and has spoken on measuring EB impact.

  • Share card for Daniel Callaghan, Global Employer Brand Manager, Payoneer, United Kingdom: listed on the Top EB Voices 2027 UK list, score 34 out of 100

    Daniel Callaghan, Global Employer Brand Manager, Payoneer

    34 out of 100 · United Kingdom

    Daniel Callaghan leads global employer brand at Payoneer and relaunched its careers website in 2026.

  • Share card for Georgie Crotty, Global Employer Branding Leader, Early Careers, Procter & Gamble, United Kingdom: listed on the Top EB Voices 2027 UK list, score 29 out of 100

    Georgie Crotty, Global Employer Branding Leader, Early Careers, Procter & Gamble

    29 out of 100 · United Kingdom

    Georgie Crotty leads global early careers employer branding at P&G and led its 2025 early careers launch, after running a graduate application masterclass in 2024.

  • Share card for Klyde Gamboa, Employer Brand and Talent Attraction Lead, Europe, Mondelez International, United Kingdom: listed on the Top EB Voices 2027 UK list, score 35 out of 100

    Klyde Gamboa, Employer Brand and Talent Attraction Lead, Europe, Mondelez International

    35 out of 100 · United Kingdom

    Klyde Gamboa leads employer branding and talent attraction for Mondelez International in Europe.

  • Share card for Rupert Grose, CEO, Havas People, United Kingdom: listed on the Top EB Voices 2027 UK list, score 36 out of 100

    Rupert Grose, CEO, Havas People

    36 out of 100 · United Kingdom

    Rupert Grose leads Havas People, RAD Work of the Year winner in 2024 and 2025.

  • Share card for Jodie Kakad, Head of Recruitment Marketing, HM Revenue & Customs, United Kingdom: listed on the Top EB Voices 2027 UK list, score 32 out of 100

    Jodie Kakad, Head of Recruitment Marketing, HM Revenue & Customs

    32 out of 100 · United Kingdom

    Jodie Kakad is Head of Recruitment Marketing at HM Revenue & Customs.

  • Share card for Sukhi Kandola, Employer Brand Manager, Checkout.com, United Kingdom: listed on the Top EB Voices 2027 UK list, score 37 out of 100

    Sukhi Kandola, Employer Brand Manager, Checkout.com

    37 out of 100 · United Kingdom

    Sukhi Kandola runs global employer brand campaigns at Checkout.com and has a large practitioner following.

  • Share card for Kelly Lane, Interim Global Head of Employer Brand, Unilever, United Kingdom: listed on the Top EB Voices 2027 UK list, score 30 out of 100

    Kelly Lane, Interim Global Head of Employer Brand, Unilever

    30 out of 100 · United Kingdom

    Kelly Lane: Interim Global Head of Employer Brand, Unilever.

  • Share card for Lee Nicholls, Global Head of Attraction and Recruitment Marketing, Reckitt, United Kingdom: listed on the Top EB Voices 2027 UK list, score 35 out of 100

    Lee Nicholls, Global Head of Attraction and Recruitment Marketing, Reckitt

    35 out of 100 · United Kingdom

    Lee Nicholls leads global attraction and recruitment marketing at Reckitt and evolved its global employer brand.

  • Share card for Tom Portingale, Global Employer Brand & Digital Marketing Director, IHG Hotels & Resorts, United Kingdom: listed on the Top EB Voices 2027 UK list, score 33 out of 100

    Tom Portingale, Global Employer Brand & Digital Marketing Director, IHG Hotels & Resorts

    33 out of 100 · United Kingdom

    Tom Portingale leads IHG's global employer brand, winner of the 2026 EBMA Grand Prix.

  • Share card for Becky Pulley, Employer Brand Lead, Clifford Chance, United Kingdom: listed on the Top EB Voices 2027 UK list, score 35 out of 100

    Becky Pulley, Employer Brand Lead, Clifford Chance

    35 out of 100 · United Kingdom

    Becky Pulley led AstraZeneca's global employer brand, testing its messaging by experiment, and since 2026 has led employer brand at Clifford Chance.

The UK list by the numbers

The leaders come from 1 country. Here is how the scores spread and where the leaders are based.

Score bandLeaders
80 and above1
70 to 791
60 to 694
50 to 593
Below 5028

Source: Happydance Top EB Voices 2027 scoring data. Counts include everyone shown on this page.

How we ranked the Top EB Voices

Anyone whose work is mainly about employer brand, talent brand, EVP or recruitment marketing is eligible. Each person is scored from 0 to 5 on five pillars, weighted into a total out of 100, and every score has to be backed by a public, dated source. The Global list has a threshold of 50. Regional lists are sized by their pool. Customer status and paid placement never change a score.

PillarWeight
Experience15%
Achievements25%
Influence20%
Thought leadership25%
Community15%

Source: Happydance Top EB Voices methodology, version 0.9.

Happydance is a careers website platform built by employer branders. Our founder, Bryan Adams, is on the list because he scored on the same rubric as everyone else, and his entry says so. We also run the Employer Brand Atlas expert directory, which we used only as a starting pool, never as evidence. The full method is on the how we rank the Top EB Voices page.

What great employer branding looks like in 2027

UK employer brand leaders have built some of the most recognised employer brands in the world, and many of them are celebrated for the craft as much as the reach. The common thread is specificity: a promise that sounds like one employer and nobody else. For examples, see our top 10 EVP examples in UK tech and UK financial services EVP examples, or the best careers websites of 2026 for careers websites that put the brand to work.

Learning the craft yourself? The Happydance Academy teaches the employer brand strategy course and the storytelling course used by many of the people on these lists, and it is open to anyone.

Top EB Voices 2027 UK: frequently asked questions

Who are the top employer brand leaders in the UK in 2027?

The top five on the Top EB Voices 2027 UK list are Bryan Adams (81); Richard Mosley (77); Jamie Leonard (67); Caroline Winder (60); Simon Barrow (60). Scores are out of 100 and based on public evidence.

Who is number one on the Top EB Voices 2027 UK list?

Bryan Adams, CEO and Founder, author, speaker and consultant, Happydance, ranks first with 81 out of 100.

How many people are on the Top EB Voices 2027 UK list?

23 leaders are ranked and a further 14 are also listed, from 1 country. The median score among the ranked is 45 out of 100.

How is the UK list ranked?

Each person is scored from 0 to 5 on experience (15%), achievements (25%), influence (20%), thought leadership (25%) and community (15%), giving a total out of 100. Every score is backed by a public, dated source.

Can anyone pay to be on the list or move up it?

No. Paid placement and customer status never affect a score. Happydance founder Bryan Adams is on the list because he scored on the same rubric as everyone else.

How do I use the Top EB Voice 2027 badge?

Download the UK badge from the badge section of this page as a PNG or SVG and add it to your website, email signature or social profile. The embed code includes a link back to this list. The link is optional and never a condition of being listed.

How can I correct or remove my entry?

Email [email protected] with the change you would like, including your name and the list. We re-score corrections within 30 days, and we remove entries or swap a photo for initials on request.

Where can I see the other Top EB Voices 2027 lists?

There are Global, US and Canada, UK, Europe, APAC and Rest of the World lists. The other lists are: Global, US & Canada, Europe, APAC, Rest of the World. They are linked at the end of this page.

Corrections, photos and removal

We scored public evidence, not private information. Photos on the share cards are public profile photos. If anything is wrong, outdated or you would prefer not to appear, email [email protected] and we will fix it, swap a photo for initials or remove the entry. Corrections are re-scored within 30 days. Scores reflect public sources checked 29 September to 2 October 2026 and updated 24 October 2026 and are refreshed once a year. This is a reading list, not a verdict on anyone’s work.

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