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Top EB Voices 2027: Top 25 Employer Brand Leaders in Europe
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CMO
Top EB Voices 2027 | Europe
Celebrating the 25 employer brand leaders shaping how employers are seen in Europe, each ranked on public evidence across five pillars. Nobody paid to be here.
Updated November 2026Scores checked October 2026. Refreshed every year.
Top EB Voices 2027 Europe is Happydance’s ranked list of the 25 employer brand leaders in Europe. Each person is scored out of 100 on five pillars, experience, achievements, influence, thought leadership and community, using public, linkable evidence rather than votes, follower counts or payment. Jonna Sjövall ranks first with 64 out of 100, followed by Kristína Cichý Kováčiková (63) and Ted Meulenkamp (62).
Key takeaways
- Jonna Sjövall (UBS, Switzerland) leads the Europe list with 64 out of 100.
- 25 ranked leaders from 18 countries, and 41 more who are also listed. Median score among the ranked: 45.
- Among them, 1 is a published author and 7 have won industry awards.
- Scores use five weighted pillars, and customer status or paid placement never changes a score. Read the full method.
- Named here? Take your Top EB Voice 2027 badge and share the news.
- Key takeaways
- Take your badge
- Leaderboard
- The 25 ranked leaders
- Also on the list
- By the numbers
- How we ranked
- What great employer branding looks like
- FAQ
- Corrections and removal
- Other lists
25ranked leaders
18countries
64top score out of 100
45median score
Named on the Europe list? Take your badge
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Top EB Voices 2027 Europe leaderboard at a glance
Every ranked leader on one table. Select a name to jump to their full entry. Where scores tie, people are listed alphabetically by first name.
| Rank | Leader | Role and organisation | Country | Score |
|---|---|---|---|---|
| #1 | Jonna Sjövall | Global Head of Junior Talent and Talent Attraction, UBS | Switzerland | 64 |
| #2 | Kristína Cichý Kováčiková | Co-founder, SUNDAYFLIES | Slovakia | 63 |
| #3 | Ted Meulenkamp | Director, Global Employer Brand & Attraction, Mondelēz International | Spain | 62 |
| #4 | Jaime Puig Diaz | Founder, HR Lovers | Spain | 60 |
| #5 | Bjorn Luijters | Global Head of Total Talent Acquisition & Employer Branding, Ahold Delhaize | Netherlands | 57 |
| #6 | Andranik Tumasjan | Professor and head of Management and Digital Transformation, Johannes Gutenberg University Mainz | Germany | 54 |
| #7 | Greet Van Hoye | Professor, Ghent University | Belgium | 53 |
| #8 | Münteha Mangan | Employer Branding and Employee Experience Lead, Aselsan | Türkiye | 53 |
| #9 | Lola Chamorro | Global Head of Talent Acquisition & Employer Branding, Meliá Hotels International | Spain | 49 |
| #10 | Koos Wurzer | Global Director, Talent Acquisition & Employer Branding, Zalando | Germany | 48 |
| #11 | Sarah Wieser | Head of Employer Branding, Commerzbank AG, Frankfurt | Germany | 47 |
| #12 | Dennis de Munck | Head of Employer Branding & University Partnerships, Ferrari | Italy | 46 |
| #13 | Estera Anghelescu | Recruiting & Employer Branding Director, Kaufland Romania & Moldova | Romania | 45 |
| #14 | Javier Fernández Santín | Global Employer Branding Lead, Danone | Spain | 45 |
| #15 | Kamel Medjabra | Head of Employer Branding, France, L'Oreal France | France | 45 |
| #16 | Eva Baluchova Wedman | Global Lead, Candidate & Employee Experience, Danfoss | Netherlands | 44 |
| #17 | Dominik Wittenbeck | Global Head of Employer Branding, Merck Group | Germany | 43 |
| #18 | Jens Plinke | Lead, Talent Experience and Brand, EMEA, Deloitte | Germany | 43 |
| #19 | Kadi Poll | Global Employer Branding Lead, Bolt | Estonia | 42 |
| #20 | Nicoletta Bressa | Talent Acquisition and Employer Branding Director, Flutter Southern Europe & Africa | Italy | 42 |
| #21 | Aneta Bochenek | Global Employer Branding Lead, StoneX Group Inc. | Poland | 41 |
| #22 | Nathalie Plavonil | Group Employer Brand Manager, CMA CGM Group | France | 41 |
| #23 | Kristin Joy Shulman | Global Director, Talent Marketing & Employer Brand, Booking.com | Netherlands | 40 |
| #24 | Benno Wunderlich | Head of Talent Acquisition & Employer Branding, Dirk Rossmann GmbH | Germany | 39 |
| #25 | Juliana Dundarova | Group Head of Employer Branding, Carlsberg Group | Bulgaria | 39 |
Source: Happydance Top EB Voices 2027 scoring data, checked 29 September to 2 October 2026 and updated 24 October 2026. Scores are out of 100.
The 25 top employer brand leaders in Europe
Each entry shows the leader’s share card, score on each pillar out of 5, a short reason for their place and the public evidence behind it.
#1 Jonna Sjövall, Global Head of Junior Talent and Talent Attraction, UBS
Jonna Sjövall leads UBS's global talent attraction and employer brand, and was Rally's Recruitment Marketer of the Year in 2022.
- Global Head of Employer Branding and Recruitment Marketing at UBS from 2019, leading a global team, after 12 years agency side
- Rally Awards 2022 Recruitment Marketer of the Year
- UBS won first place for Best Use of Paid Social Media with "Make a change, consulting but different!"
- 5Experience
- 4Achievements
- 2Influence
- 3Thought leadership
- 2Community
LinkedIn profile · Evidence: rallyfwd.com · Evidence: rallyawards.com · Link to this entry
#2 Kristína Cichý Kováčiková, Co-founder, SUNDAYFLIES
Kristína and her sister wrote the practical playbook on turning employees into credible voices on LinkedIn, and they have been training companies to do it for over a decade. It is the unglamorous side of employer brand that actually moves reach.
- Co-authored The Magic of Employee Influence
- 4Experience
- 3Achievements
- 3Influence
- 3Thought leadership
- 3Community
LinkedIn profile · Evidence: talentedladiesclub.com · Link to this entry
#3 Ted Meulenkamp, Director, Global Employer Brand & Attraction, Mondelēz International
Ted Meulenkamp leads Mondelēz International's global employer brand and attraction, after leading employer branding at Roche from 2010.
- Global Employer Brand Lead at Mondelēz International: refreshed global EVP and "Make It" creative platform with Universum
- 5Experience
- 4Achievements
- 3Influence
- 3Thought leadership
- 0Community
LinkedIn profile · Evidence: universumglobal.com · Evidence: zigzaghr.be · Link to this entry
#4 Jaime Puig Diaz, Founder, HR Lovers
Jaime Puig founded HR Lovers, one of the best-known HR communities in Spain, and wrote El Manual del Employer Branding.
- Published "El Manual del Employer Branding", a practical guide with 20 tools and templates
- 2Experience
- 3Achievements
- 5Influence
- 2Thought leadership
- 3Community
LinkedIn profile · Evidence: rrhhdigital.com · Link to this entry
#5 Bjorn Luijters, Global Head of Total Talent Acquisition & Employer Branding, Ahold Delhaize
Bjorn Luijters leads global talent acquisition and employer branding at Ahold Delhaize, across 17 brands and about 400,000 colleagues.
- Co-founder of The Employer Branding Network - The Netherlands, grown to more than 100 member companies
- 5Experience
- 3Achievements
- 2Influence
- 2Thought leadership
- 3Community
LinkedIn profile · Evidence: hrmorgen.nl · Evidence: artra.nl · Link to this entry
#6 Andranik Tumasjan, Professor and head of Management and Digital Transformation, Johannes Gutenberg University Mainz
Andranik Tumasjan showed that employer branding pays off in firm performance, and has studied the employer image large companies project online.
- Professor and head of the Management and Digital Transformation group, Johannes Gutenberg University Mainz
- Co-author of the 2018 IJMR employer branding review
- 2021 Human Resource Management paper measuring projected employer image on Fortune 500 careers website
- 4Experience
- 4Achievements
- 1Influence
- 3Thought leadership
- 1Community
LinkedIn profile · Evidence: mdt.bwl.uni-mainz.de · Evidence: mdt.bwl.uni-mainz.de · Link to this entry
#7 Greet Van Hoye, Professor, Ghent University
Greet Van Hoye built the evidence base on word-of-mouth and employee referrals that underpins employee advocacy in employer branding.
- Van Hoye and Lievens, Journal of Applied Psychology, on word-of-mouth as a recruitment source
- Leads the Ghent University employer branding research domain and teaches the Werving and Employer Branding course
- Still publishing on employer brand in 2026: "What draws potential applicants towards an organization?
- 5Experience
- 4Achievements
- 0Influence
- 3Thought leadership
- 1Community
LinkedIn profile · Evidence: research.ugent.be · Evidence: biblio.ugent.be · Link to this entry
#8 Münteha Mangan, Employer Branding and Employee Experience Lead, Aselsan
Münteha Mangan leads employer branding at Aselsan after leading it at Turkish Aerospace, and judged the Rally Awards in 2023.
- Judge, Rally Awards 2023, as Chief of Employer Branding, Turkish Aerospace
- Aselsan named Best Employer Branding Team at the Hammers Awards for the third time
- Aselsan company post on her role
- 5Experience
- 2Achievements
- 3Influence
- 2Thought leadership
- 2Community
LinkedIn profile · Evidence: prweb.com · Evidence: rallyrecruitmentmarketing.com · Link to this entry
#9 Lola Chamorro, Global Head of Talent Acquisition & Employer Branding, Meliá Hotels International
Lola Chamorro leads global talent acquisition and employer branding at Meliá Hotels International and co-created its "Very Inspiring People" employer brand.
- Interviewed as Head of Talent Acquisition & Employer Branding at Meliá on generational renewal and the employer value proposition
- Signed a talent partnership with Les Roches for annual scholarships and roles at Meliá
- 4Experience
- 3Achievements
- 3Influence
- 2Thought leadership
- 0Community
LinkedIn profile · Evidence: equiposytalento.com · Evidence: agenttravel.es · Link to this entry
#10 Koos Wurzer, Global Director, Talent Acquisition & Employer Branding, Zalando
Koos Wurzer leads global talent acquisition and employer branding at Zalando after heading Danone's TA and EB centre of expertise, and co-founded The Employer Branding Network in the Netherlands.
- Joined Zalando as Global Talent Acquisition & Employer Branding Director, Berlin
- Co-founder of The Employer Branding Network - The Netherlands, grown to more than 100 member companies
- 2Experience
- 3Achievements
- 2Influence
- 2Thought leadership
- 3Community
#11 Sarah Wieser, Head of Employer Branding, Commerzbank AG, Frankfurt
Sarah took employer branding at one of Germany's biggest banks and made it loud enough to win the national Employer Brand Manager of the Year award in 2024. She writes about the work openly and a lot of people read it.
- Employer Brand Manager of the Year 2024, Germany, with her Commerzbank team
- DEBA Employer Brand Manager of the Year 2024 programme page
- Appointed Head of Employer Branding at Commerzbank
- 2Experience
- 4Achievements
- 4Influence
- 1Thought leadership
- 0Community
LinkedIn profile · Evidence: employerbranding.org · Link to this entry
#12 Dennis de Munck, Head of Employer Branding & University Partnerships, Ferrari
Dennis de Munck leads employer branding and university partnerships at Ferrari, taking its story to students at Hult, Regent's University London and Rome Business School.
- Talk at Hult International Business School
- Talk at Regent's University London
- Rome Business School students meet Ferrari
- 3Experience
- 3Achievements
- 3Influence
- 2Thought leadership
- 0Community
LinkedIn profile · Evidence: hult.edu · Evidence: mito.org.uk · Link to this entry
#13 Estera Anghelescu, Recruiting & Employer Branding Director, Kaufland Romania & Moldova
Estera Anghelescu built Kaufland Romania's employer brand function and led it to the 2024 EBMA Grand Prix.
- Kaufland Romania won the EBMA 2024 Grand Prix, plus Golds for short-term campaign, D&I strategy, employee experience and retail sector
- Her post on the 2024 Grand Prix and seven awards, naming her projects
- Kaufland Romania won further EBMA Golds in 2025
- 3Experience
- 4Achievements
- 0Influence
- 2Thought leadership
- 2Community
LinkedIn profile · Evidence: communicatemagazine.com · Evidence: communicatemagazine.com · Link to this entry
#14 Javier Fernández Santín, Global Employer Branding Lead, Danone
Javier Fernández Santín leads Danone's global employer brand and its global rebrand and careers website.
- Led the global rebranding of the Danone employer brand and careers website: 1 global site in 3 languages and 18 local sites in 23 languages
- Onboarded the Danone TA community to the new TA marketing dashboard during TA Week 2024
- New Danone careers website live: 1 global and 16 country or region sites in 23 languages
- 4Experience
- 3Achievements
- 2Influence
- 2Thought leadership
- 0Community
#15 Kamel Medjabra, Head of Employer Branding, France, L'Oreal France
Kamel Medjabra leads employer branding for L'Oreal in France, after nine years at Decathlon.
- Joined L'Oreal as Head of Employer Branding
- Explained L'Oreal's "Life is too short for a boring career" employer campaign
- Previously 9 years at Decathlon, including recruitment and EB director
- 3Experience
- 2Achievements
- 4Influence
- 2Thought leadership
- 0Community
LinkedIn profile · Evidence: focusrh.com · Evidence: solutions.welcometothejungle.com · Link to this entry
#16 Eva Baluchova Wedman, Global Lead, Candidate & Employee Experience, Danfoss
Eva Baluchova Wedman leads global employer branding and candidate and employee experience at Danfoss, and is a regular voice on employee advocacy.
- Building the global EB strategy framework for Danfoss as Global Employer Branding Lead
- 4Experience
- 2Achievements
- 3Influence
- 2Thought leadership
- 0Community
LinkedIn profile · Evidence: manatal.com · Evidence: happyatworkpodcast.substack.com · Link to this entry
#17 Dominik Wittenbeck, Global Head of Employer Branding, Merck Group
Dominik Wittenbeck leads global employer branding at Merck Group and gave a guest lecture on employer branding at London Business School in 2025.
- Global Head Employer Branding, Merck Group
- Guest lecture on employer branding at London Business School
- 3Experience
- 3Achievements
- 1Influence
- 3Thought leadership
- 0Community
LinkedIn profile · Evidence: xing.com · Evidence: marken-kongress.ch · Link to this entry
#18 Jens Plinke, Lead, Talent Experience and Brand, EMEA, Deloitte
Jens Plinke leads talent experience and brand for Deloitte EMEA after two decades in employer branding at Henkel and Deloitte.
- Became Lead Talent Experience and Brand for Deloitte EMEA
- Published "Employer Branding Virtual Reality" in Personalwirtschaft, Aug 2016
- 5Experience
- 2Achievements
- 2Influence
- 2Thought leadership
- 0Community
#19 Kadi Poll, Global Employer Branding Lead, Bolt
Kadi Poll built Bolt's employer brand from scratch and its employee advocacy programme.
- Joined Bolt as its first Employer Branding Manager
- Bolt employee advocacy programme: 40 ambassadors, 5M impressions in 4 months
- 3Experience
- 3Achievements
- 2Influence
- 2Thought leadership
- 0Community
#20 Nicoletta Bressa, Talent Acquisition and Employer Branding Director, Flutter Southern Europe & Africa
Nicoletta Bressa directs talent acquisition and employer branding for Flutter in Southern Europe and Africa, including Sisal, SNAI and PokerStars.
- Talent Acquisition and Employer Branding Director, Flutter SEA
- Interviewed by Joinrs on why Sisal was named among the Most Attractive Companies 2026
- 2Experience
- 2Achievements
- 4Influence
- 2Thought leadership
- 0Community
LinkedIn profile · Evidence: comunicazioneitaliana.net · Evidence: digitalinnovationdays.com · Link to this entry
#21 Aneta Bochenek, Global Employer Branding Lead, StoneX Group Inc.
Aneta Bochenek leads global employer branding at StoneX, where her event-led approach won IHR Silver and lifted female applications.
- Built StoneX events for traders, from an internal event in Oct 2023 to global events in London and New York, raising female applications
- 2Experience
- 2Achievements
- 3Influence
- 2Thought leadership
- 1Community
LinkedIn profile · Evidence: wearedevelopers.com · Link to this entry
#22 Nathalie Plavonil, Group Employer Brand Manager, CMA CGM Group
Nathalie Plavonil built TUI's award-winning global employer brand and in 2026 launched CMA CGM Group's new one.
- TUI won Gold and Silver at the Employer Brand Management Awards 2023, internal audience and digital categories
- TUI first truly global EVP shortlisted in three RAD Awards 2024 categories
- Launched "Rise in Motion", CMA CGM Group's new employer brand
- 4Experience
- 3Achievements
- 1Influence
- 2Thought leadership
- 0Community
#23 Kristin Joy Shulman, Global Director, Talent Marketing & Employer Brand, Booking.com
Kristin Joy Shulman leads global talent marketing and employer brand at Booking.com. In 2025 she co-presented its work to 700 practitioners at World Employer Branding Day.
- Presented to 700 EB practitioners with Sandra Petschar
- 2Experience
- 3Achievements
- 1Influence
- 3Thought leadership
- 0Community
#24 Benno Wunderlich, Head of Talent Acquisition & Employer Branding, Dirk Rossmann GmbH
Benno Wunderlich leads talent acquisition and employer branding at Rossmann, with a 70-person team, and launched its 2024 employer brand campaign.
- Completed Rossmann's new employer brand campaign, "Miteinander jeden Tag besser machen"
- 5Experience
- 2Achievements
- 1Influence
- 2Thought leadership
- 0Community
LinkedIn profile · Evidence: niedersachsenmetall.de · Link to this entry
#25 Juliana Dundarova, Group Head of Employer Branding, Carlsberg Group
Juliana Dundarova leads Carlsberg Group's global employer brand, "Something's Brewing", built around its SAIL27 strategy, and has presented it at HRcoreLab Barcelona.
- Carlsberg Group
- Spoke at HRcoreLab Barcelona on Carlsberg's global employer brand
- Moderator, HRcoreLab Recruitment conference, Barcelona, Mar 2025
- 2Experience
- 3Achievements
- 2Influence
- 2Thought leadership
- 0Community
Also on the Europe list
These 41 leaders met the same evidence standard and were scored on the same rubric. They sit outside the ranked group and are shown alphabetically by surname. Their share cards, scores and evidence links are below.
Anne Albracht, Global Director, Talent Acquisition & Employer Branding, Rituals
29 out of 100 · Netherlands
Anne Albracht leads talent acquisition and employer branding for Rituals across 36 countries.
Özlem Alimuto, Employer Brand Functional Lead, Garanti BBVA
29 out of 100 · Türkiye
Özlem Alimuto leads employer brand at Garanti BBVA, after global TA and EB at Arçelik.
Barbora Maroto Alvarez, Talent Attraction and Employer Branding Manager, MSD Czech Republic
23 out of 100 · Czech Republic
Barbora Maroto Alvarez leads talent attraction and employer branding at MSD Czech Republic; her team's hiring video won a 2025 Recruitment Academy Award.
Joanna Babiarz, Global Director of Employer Brand Strategy and Innovation, Aptiv
34 out of 100 · Poland
Joanna Babiarz leads global employer brand strategy at Aptiv and built and embedded its EVP.
Julien Bachelet, Global Employer Brand Manager, Safran
27 out of 100 · France
Julien Bachelet led the rebuild of Safran's global employer brand for 100,000 employees, launched at the Paris Air Show in 2025.
Memduh Balaban, Global Talent Attraction & Employer Branding Manager, MANN+HUMMEL
27 out of 100 · Germany
Memduh Balaban owns global talent attraction and employer branding at MANN+HUMMEL and is redefining its EVP.
Laurent Bekaert, Directeur Communication employeur, interne et RSE, Groupama
36 out of 100 · France
Laurent Bekaert has led employer brand communication at Groupama for many years, including its employee-story campaigns.
LinkedIn · Evidence: viadeo.journaldunet.com · Link to this entry
Lisa Brede, Head of Talent Acquisition & Employer Branding, Swiss Life Asset Managers
31 out of 100 · Germany
Lisa Brede heads talent acquisition and employer branding at Swiss Life Asset Managers in Germany and is a regular voice in real estate trade press.
Luca Brinkmann, Senior Manager, Employer Branding and HR Communications, H World International
35 out of 100 · Germany
Luca Brinkmann leads employer branding, recruiting and HR communication across H World International hotel brands.
Simon Buehler, Global Employer Branding Lead, DHL Group
38 out of 100 · Germany
Simon Buehler has led DHL's global employer brand for about eight years and sits on its group marketing executive team.
LinkedIn · Evidence: greatplacetowork.ie · Link to this entry
Dr. Florian Chitic, Head of Recruiting & Employer Branding, Breuninger
35 out of 100 · Germany
Florian Chitic leads recruiting and employer branding at Breuninger and was a 2025 DEBA Employer Brand Manager of the Year.
LinkedIn · Evidence: ebm-of-the-year.de · Link to this entry
Celine Melo Cristino, Employer Branding, E.ON
29 out of 100 · Germany
Celine Melo Cristino works on employer branding at E.ON in Germany and has a large LinkedIn following.
Simon Durrer, Head of Internal Communications & Employer Branding, HAMBURG WASSER
38 out of 100 · Germany
Simon Durrer leads employer branding at HAMBURG WASSER and was a 2025 DEBA Employer Brand Manager of the Year.
LinkedIn · Evidence: zp-unplugged.podigee.io · Link to this entry
Galimir Dilkin Engelhart, Global Employer Branding Lead, Just Eat Takeaway.com
34 out of 100 · Netherlands
Galimir Dilkin Engelhart leads global employer branding at Just Eat Takeaway.com, including its localised global careers website.
Virginie Gourc, Employer Brand and Youth Policy Manager, Saint-Gobain
23 out of 100 · France
Virginie Gourc leads employer brand and youth policy for Saint-Gobain France.
Jonas Haerens, Senior Manager Employer Branding, Flix
27 out of 100 · Germany
Jonas Haerens leads the external employer brand at Flix and relaunched it as "Lead Your Journey".
Tina Hasper-Vandrey, Head of Recruiting & Employer Branding, Volkswagen AG
38 out of 100 · Germany
Tina Hasper-Vandrey heads recruiting and employer branding at Volkswagen and led its 2023 tech-recruiting push with one careers website for Volkswagen, Audi and Cariad.
LinkedIn · Evidence: volkswagen-group.com · Link to this entry
Chris Heron, Group Employer Brand Lead, KUKA and Swisslog, KUKA Group
35 out of 100 · France
Chris Heron leads the group employer brand at KUKA and still heads employer brand and talent acquisition at Swisslog, part of the KUKA Group.
Eva Jakešová, Head of Personnel Development, dm drogerie markt Czech Republic
23 out of 100 · Czech Republic
Eva Jakešová heads personnel development, including recruitment and employer branding, at dm drogerie markt in the Czech Republic.
Kornelia Kiss, Global Employer Branding Lead, TUI Group
36 out of 100 · Germany
Kornelia Kiss leads global employer branding at TUI, including its global careers website and an employer brand ambassador programme of 100 people.
Grete Kivi, Senior Global Employer Branding Manager, JetBrains
31 out of 100 · Netherlands
Grete Kivi is building JetBrains' employer brand from scratch as its first EB hire, including its EVP and advocacy programme.
Yoanna Kondova, Talent Acquisition and Employer Branding Manager, Kaufland Bulgaria
13 out of 100 · Bulgaria
Yoanna Kondova leads talent acquisition and employer branding at Kaufland Bulgaria.
Lena Kremer, Head of Employer Branding & HR Marketing, Lufthansa Group
35 out of 100 · Germany
Lena Kremer has led employer branding and HR marketing at Lufthansa Group since 2023, including its "Join us" employer brand with thjnk.
Måns Liljenlov, Employer Brand and Relations Manager, PwC Sweden
26 out of 100 · Sweden
Måns Liljenlov co-leads employer branding at PwC Sweden and won a national EB hero award in 2025.
LinkedIn · Evidence: karriarforetagen.se · Link to this entry
Sebastian Lorenz, Teamlead Employer Branding & Diversity, Fashion ID
35 out of 100 · Germany
Sebastian Lorenz built Peek & Cloppenburg's award-winning brand ambassador programme and was a 2025 DEBA Employer Brand Manager of the Year.
LinkedIn · Evidence: ebm-of-the-year.de · Link to this entry
Zoltán Gabriel Lukács, Global Employer Branding Manager, Wizz Air
18 out of 100 · Hungary
Zoltán Gabriel Lukács leads employer branding at Wizz Air, where his team is building a three-year, data-driven employer brand strategy that he shares in his EB Unlocked series.
Casper Massink, Global Talent Branding & Marketing Manager, Ingram Micro
30 out of 100 · Netherlands
Casper Massink runs global talent branding at Ingram Micro and launched its global careers website.
John McCall, Head of Talent Attraction and Talent Development, EMEA, LinkedIn
37 out of 100 · Ireland
John McCall leads talent attraction for LinkedIn across EMEA and LATAM and hosts at LinkedIn Talent Connect.
Alexandra Meier, Head of Global Talent Management & People Communication, Proalpha Group
38 out of 100 · Germany
Alexandra Meier leads talent and employer branding at Proalpha and was a 2025 DEBA Employer Brand Manager of the Year.
LinkedIn · Evidence: ebm-of-the-year.de · Link to this entry
Tina Meier, Director Talent Acquisition & Employer Branding, Freudenberg Group
33 out of 100 · Germany
Tina Meier leads talent acquisition and employer branding at Freudenberg Group and launched its global "WOW" employer brand.
Núria Morella, Employer & Talent Brand Country Manager, Spain, Capgemini
34 out of 100 · Spain
Núria Morella leads employer and talent brand for Capgemini in Spain and localises its global EVP.
LinkedIn · Evidence: forcompanies.codemotion.com · Link to this entry
André Reyes Prosdocimi, Global Senior Manager, Digital & Design Employer Branding, adidas
33 out of 100 · Germany
André Reyes Prosdocimi leads digital and design employer branding globally at adidas, where he has worked since 2013. His team launched the "It Starts With You" EVP in 2024.
Remy Rooijackers, Global Talent Acquisition & Employer Brand Lead, HEINEKEN
38 out of 100 · Netherlands
Remy Rooijackers owns HEINEKEN's global EVP. In 2026 he discussed turning a consumer brand into an employer brand on BNR Nieuwsradio.
Núria Sabater, Employer Brand Manager, Perk
37 out of 100 · Spain
Núria Sabater built the employer brand function at Perk from scratch and carried it through the TravelPerk to Perk rebrand.
Christian Scheen, Head of Recruitment and Employer Branding, Skanska Norge
33 out of 100 · Norway
Christian Scheen leads recruitment and employer branding at Skanska Norway and teaches employer branding for HR Norge.
LinkedIn · Evidence: event.kampanje.com · Link to this entry
Laetitia Sylvestre, Head of Candidate Attraction and Employer Brand, Saint-Gobain Distribution Batiment…
23 out of 100 · France
Laetitia Sylvestre leads candidate attraction and employer brand at Saint-Gobain Distribution Batiment France.
Maxence Testu, Talent and Employer Brand Project Lead, Banque Populaire Auvergne Rhone…
21 out of 100 · France
Maxence Testu leads talent and employer brand projects at Banque Populaire Auvergne Rhone Alpes.
Marije van der Togt, Global Head of Employer Brand, dsm-firmenich
36 out of 100 · Netherlands
Marije van der Togt led Just Eat Takeaway.com to RAD In-house Employer Brand Team of the Year 2024 and since 2024 has led global employer brand at dsm-firmenich.
Kerstin Tschernigg, Employer Brand Lead, EMEA, Hitachi Energy
37 out of 100 · Sweden
Kerstin Tschernigg built the EMEA employer brand team at Hitachi Energy after leading Universum's delivery team in Singapore, and gave a keynote at Employer Branding Forum 2026.
Raia Tzvetkova, Head of Talent Acquisition and Employer Brand, Lidl Bulgaria
29 out of 100 · Bulgaria
Raia Tzvetkova leads talent acquisition and employer brand at Lidl Bulgaria.
Barbora Tůmová, Employer Branding Specialist, dm drogerie markt Czech Republic
13 out of 100 · Czech Republic
Barbora Tůmová works on employer brand at dm drogerie markt in the Czech Republic, including its first international EB campaign.
The Europe list by the numbers
The leaders come from 18 countries, with the most in Germany (21), Netherlands (9), France (8), Spain (6). Here is how the scores spread and where the leaders are based.
| Score band | Leaders |
|---|---|
| 60 to 69 | 4 |
| 50 to 59 | 4 |
| Below 50 | 58 |
Source: Happydance Top EB Voices 2027 scoring data. Counts include everyone shown on this page.
| Country | Leaders | Highest score | Highest scoring leader |
|---|---|---|---|
| Germany | 21 | 54 | Andranik Tumasjan |
| Netherlands | 9 | 57 | Bjorn Luijters |
| France | 8 | 45 | Kamel Medjabra |
| Spain | 6 | 62 | Ted Meulenkamp |
| Bulgaria | 3 | 39 | Juliana Dundarova |
| Czech Republic | 3 | 23 | Barbora Maroto Alvarez |
| Türkiye | 2 | 53 | Münteha Mangan |
| Italy | 2 | 46 | Dennis de Munck |
| Poland | 2 | 41 | Aneta Bochenek |
| Sweden | 2 | 37 | Kerstin Tschernigg |
| Switzerland | 1 | 64 | Jonna Sjövall |
| Slovakia | 1 | 63 | Kristína Cichý Kováčiková |
Showing up to 12 countries, by number of leaders.
How we ranked the Top EB Voices
Anyone whose work is mainly about employer brand, talent brand, EVP or recruitment marketing is eligible. Each person is scored from 0 to 5 on five pillars, weighted into a total out of 100, and every score has to be backed by a public, dated source. The Global list has a threshold of 50. Regional lists are sized by their pool. Customer status and paid placement never change a score.
| Pillar | Weight |
|---|---|
| Experience | 15% |
| Achievements | 25% |
| Influence | 20% |
| Thought leadership | 25% |
| Community | 15% |
Source: Happydance Top EB Voices methodology, version 0.9.
Happydance is a careers website platform built by employer branders. Our founder, Bryan Adams, is on the list because he scored on the same rubric as everyone else, and his entry says so. We also run the Employer Brand Atlas expert directory, which we used only as a starting pool, never as evidence. The full method is on the how we rank the Top EB Voices page.
What great employer branding looks like in 2027
Europe's employer brand leaders work across many languages, labour markets and regulations, and the best of them build one clear brand that still feels local. The careers website carries a lot of that weight. For the practical side, see SEO for careers websites, check careers website accessibility and read how careers website structure can help AI search.
Learning the craft yourself? The Happydance Academy teaches the employer brand strategy course and the storytelling course used by many of the people on these lists, and it is open to anyone.
Top EB Voices 2027 Europe: frequently asked questions
Who are the top employer brand leaders in Europe in 2027?
The top five on the Top EB Voices 2027 Europe list are Jonna Sjövall (64); Kristína Cichý Kováčiková (63); Ted Meulenkamp (62); Jaime Puig Diaz (60); Bjorn Luijters (57). Scores are out of 100 and based on public evidence.
Who is number one on the Top EB Voices 2027 Europe list?
Jonna Sjövall, Global Head of Junior Talent and Talent Attraction, UBS, ranks first with 64 out of 100.
How many people are on the Top EB Voices 2027 Europe list?
25 leaders are ranked and a further 41 are also listed, from 18 countries. The median score among the ranked is 45 out of 100.
How is the Europe list ranked?
Each person is scored from 0 to 5 on experience (15%), achievements (25%), influence (20%), thought leadership (25%) and community (15%), giving a total out of 100. Every score is backed by a public, dated source.
Can anyone pay to be on the list or move up it?
No. Paid placement and customer status never affect a score. Happydance founder Bryan Adams is on the list because he scored on the same rubric as everyone else.
How do I use the Top EB Voice 2027 badge?
Download the Europe badge from the badge section of this page as a PNG or SVG and add it to your website, email signature or social profile. The embed code includes a link back to this list. The link is optional and never a condition of being listed.
How can I correct or remove my entry?
Email [email protected] with the change you would like, including your name and the list. We re-score corrections within 30 days, and we remove entries or swap a photo for initials on request.
Where can I see the other Top EB Voices 2027 lists?
There are Global, US and Canada, UK, Europe, APAC and Rest of the World lists. The other lists are: Global, US & Canada, UK, APAC, Rest of the World. They are linked at the end of this page.
Corrections, photos and removal
We scored public evidence, not private information. Photos on the share cards are public profile photos. If anything is wrong, outdated or you would prefer not to appear, email [email protected] and we will fix it, swap a photo for initials or remove the entry. Corrections are re-scored within 30 days. Scores reflect public sources checked 29 September to 2 October 2026 and updated 24 October 2026 and are refreshed once a year. This is a reading list, not a verdict on anyone’s work.
Curious how your careers website compares?
If these leaders have you thinking about your own employer brand, a free careers website audit shows where your site stands today.
Explore more Top EB Voices lists
Top EB Voices: all listsHow we rank the Top EB VoicesTop EB Voices 2027: GlobalTop EB Voices 2027: US & CanadaTop EB Voices 2027: UKTop EB Voices 2027: APACTop EB Voices 2027: Rest of the WorldEmployer branding experts to follow in 2027Best careers websites of 2026
Sources
- Happydance Top EB Voices 2027 scoring data (Europe), checked 29 September to 2 October 2026 and updated 24 October 2026.
- Happydance Top EB Voices methodology, version 0.9: https://www.happydance.love/insights/posts/how-we-rank-employer-brand-leaders/
- Each leader’s own LinkedIn profile and evidence links are on their entry above.
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