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Top EB Voices 2027: Top 10 Employer Brand Leaders in Latin America, the Middle East and Africa
See other posts from by Melanie Murphy
CMO
Top EB Voices 2027 | Rest of the World
Celebrating the 10 employer brand leaders shaping how employers are seen in Latin America, the Middle East and Africa, each ranked on public evidence across five pillars. Nobody paid to be here.
Updated November 2026Scores checked October 2026. Refreshed every year.
Top EB Voices 2027 Rest of the World is Happydance’s ranked list of the 10 employer brand leaders in Latin America, the Middle East and Africa. Each person is scored out of 100 on five pillars, experience, achievements, influence, thought leadership and community, using public, linkable evidence rather than votes, follower counts or payment. Carolina Borracchia ranks first with 66 out of 100, followed by Caio Infante (57) and Arthur Vilela (45).
Key takeaways
- Carolina Borracchia (Combo Employer Branding, Argentina) leads the Rest of the World list with 66 out of 100.
- 10 ranked leaders from 6 countries, and 1 more who are also listed. Median score among the ranked: 36.
- Among them, 1 is a published author.
- Scores use five weighted pillars, and customer status or paid placement never changes a score. Read the full method.
- Named here? Take your Top EB Voice 2027 badge and share the news.
- Key takeaways
- Take your badge
- Leaderboard
- The 10 ranked leaders
- Also on the list
- By the numbers
- How we ranked
- What great employer branding looks like
- FAQ
- Corrections and removal
- Other lists
10ranked leaders
6countries
66top score out of 100
36median score
Named on the Rest of the World list? Take your badge
Everyone named on this list is welcome to show it. The badge is free, in two colourways, as a PNG for social profiles and email signatures and an SVG for websites. Each file carries its alt text, title and source in its metadata.
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Top EB Voices 2027 Rest of the World leaderboard at a glance
Every ranked leader on one table. Select a name to jump to their full entry. Where scores tie, people are listed alphabetically by first name.
| Rank | Leader | Role and organisation | Country | Score |
|---|---|---|---|---|
| #1 | Carolina Borracchia | CEO, Combo Employer Branding | Argentina | 66 |
| #2 | Caio Infante | Co-founder, Employer Branding Brasil | Brazil | 57 |
| #3 | Arthur Vilela | Global Head of Employer Brand and Early Careers, Nubank | Brazil | 45 |
| #4 | Geraldine Bruce | Head, Talent Attraction & Acquisition, Nedbank | South Africa | 40 |
| #5 | Santiago Edelberg | Employer Brand and University Relations Lead, Latin America, EY | Chile | 37 |
| #6 | Gabriela Mendes | Gerente de Atração, Marca Empregadora e Onboarding, Petrobras | Brazil | 35 |
| #7 | Daniel Sena | Culture, Communication & Employer Brand Executive Manager, Mercado Livre | Brazil | 34 |
| #8 | Fernanda Calvillo | Director Global Talent Attraction, Grupo Bimbo | Mexico | 26 |
| #9 | Rose Mungofa | Head of Employer Brand & Digital Recruitment Marketing, Standard Bank Group | South Africa | 24 |
| #10 | Amélie Girard | Talent Attraction Strategy and Employer Branding Lead, Emirates Group | United Arab Emirates | 23 |
Source: Happydance Top EB Voices 2027 scoring data, checked 29 September to 2 October 2026 and updated 24 October 2026. Scores are out of 100.
The 10 top employer brand leaders in Latin America, the Middle East and Africa
Each entry shows the leader’s share card, score on each pillar out of 5, a short reason for their place and the public evidence behind it.
#1 Carolina Borracchia, CEO, Combo Employer Branding
Carolina Borracchia built Latin America's best-known employer branding consultancy and wrote the region's first shelf of books on the subject.
- CEO of Combo Employer Branding, with Combo Academy, Consulting and Agency units; university lecturer and author of three books by Feb 2017
- Launched her fourth book on employer branding, on companies' comfort zones
- approx. 60K LinkedIn followers; headline in 2026 lists Forbes Paraguay
- 3Experience
- 5Achievements
- 4Influence
- 2Thought leadership
- 2Community
LinkedIn profile · Evidence: equiposytalento.com · Evidence: iprofesional.com · Link to this entry
#2 Caio Infante, Co-founder, Employer Branding Brasil
Caio Infante co-founded Employer Branding Brasil, which runs the yearly Premio EBB awards, and gives employer branding talks internationally.
- 3Experience
- 2Achievements
- 4Influence
- 2Thought leadership
- 4Community
LinkedIn profile · Evidence: correiodopovo.com.br · Evidence: employerbranding.com.br · Link to this entry
#3 Arthur Vilela, Global Head of Employer Brand and Early Careers, Nubank
Arthur Vilela leads the employer brand of Latin America's best-known digital bank as it expands into the US and Europe.
- Global Head of Employer Brand, Early Careers, M&A Hiring and New Talent Hubs, Nubank; leads an 18-person team on the TA leadership team
- Ran the 4th edition of Yes, She Codes, Nubank's hiring programme for women software engineers, covered by Exame
- Nubank won Best Employer Brand at the LinkedIn Talent Awards Brazil 2022
- 3Experience
- 3Achievements
- 4Influence
- 1Thought leadership
- 0Community
#4 Geraldine Bruce, Head, Talent Attraction & Acquisition, Nedbank
Geraldine Bruce leads talent attraction, employer branding and PR at Nedbank, which launched its "The Power of Us" employer brand in 2025. Standard Bank won best employer brand with her in 2018.
- Leads Talent Attraction & Acquisition incl. Employer Branding & PR at Nedbank
- Congratulations to Standard Bank Group and Geraldine Bruce on the best employer brand award
- Nedbank employer brand launch, "The Power of Us"
- 4Experience
- 2Achievements
- 2Influence
- 2Thought leadership
- 0Community
LinkedIn profile · Evidence: facebook.com · Link to this entry
#5 Santiago Edelberg, Employer Brand and University Relations Lead, Latin America, EY
Santiago Edelberg leads employer brand for EY across Latin America and presented an EY case study at the EBstars Global Festival 2024.
- Speaker, EBstars Global Festival 2024, case study on inspiring experienced hires across Latin America
- Delivered EY's Personal Branding programme to directors and partners in Monterrey as EY LatAm EB lead
- Panel on employee advocacy with Daniel Halpern
- 4Experience
- 2Achievements
- 0Influence
- 3Thought leadership
- 0Community
#6 Gabriela Mendes, Gerente de Atração, Marca Empregadora e Onboarding, Petrobras
Gabriela Mendes leads attraction, employer brand and onboarding at Petrobras, a top-three employer brand in Randstad's Brazil research, and presented at Circuito EB 2025.
- Took on management of Attraction, Employer Brand & Onboarding at Petrobras
- Represented Petrobras at FEBRACE opening as AMO manager
- Petrobras among Brazil's top 3 employer brands
- 2Experience
- 3Achievements
- 1Influence
- 2Thought leadership
- 0Community
#7 Daniel Sena, Culture, Communication & Employer Brand Executive Manager, Mercado Livre
Daniel Sena leads culture, communication and employer brand at Mercado Livre.
- ClienteSA: MELI Museu, quotes Daniel Sena, senior manager of communication and employer brand
- Mercado Livre 2nd place, social media category, Prêmio Employer Branding Brasil 2025
- PEMCC 2026: two categories including the MELI Museu trophy
- 3Experience
- 3Achievements
- 0Influence
- 2Thought leadership
- 0Community
LinkedIn profile · Evidence: portal.clientesa.com.br · Link to this entry
#8 Fernanda Calvillo, Director Global Talent Attraction, Grupo Bimbo
Fernanda Calvillo leads global talent attraction and employer branding at Grupo Bimbo.
- Director Global Talent Attraction, Grupo Bimbo
- Grupo Bimbo #1 in Merco Talento Mexico 2025
- Launched the 2025 Entrenandos trainee programme call
- 2Experience
- 3Achievements
- 0Influence
- 1Thought leadership
- 0Community
LinkedIn profile · Evidence: theorg.com · Evidence: forum2018.genderequalityseal.org · Link to this entry
#9 Rose Mungofa, Head of Employer Brand & Digital Recruitment Marketing, Standard Bank Group
Rose Mungofa leads employer brand and digital recruitment marketing at Standard Bank Group, including its careers relaunch in 2022 and a graduate summit in 2026.
- Standard Bank careers launch: "As we evolve to become more than a bank"
- Future Movers Summit for graduates
- 3Experience
- 2Achievements
- 0Influence
- 1Thought leadership
- 0Community
#10 Amélie Girard, Talent Attraction Strategy and Employer Branding Lead, Emirates Group
Amélie Girard leads employer branding and talent attraction for the Emirates Group, rebuilding its EVP from hundreds of employee conversations.
- New Emirates Group EVP in development after her team met 400+ colleagues across functions and locations
- Emirates Group recognised among the top 25% of LinkedIn Recruiter teams globally
- 1Experience
- 3Achievements
- 0Influence
- 1Thought leadership
- 0Community
Also on the Rest of the World list
These 1 leaders met the same evidence standard and were scored on the same rubric. They sit outside the ranked group and are shown alphabetically by surname. Their share cards, scores and evidence links are below.
Arthur de Azevedo, Senior Employer Brand Analyst, Itau Unibanco
13 out of 100 · Brazil
Arthur de Azevedo works on employer brand strategy at Itau Unibanco.
The Rest of the World list by the numbers
The leaders come from 6 countries, with the most in Brazil (5), South Africa (2), Argentina (1), Chile (1). Here is how the scores spread and where the leaders are based.
| Score band | Leaders |
|---|---|
| 60 to 69 | 1 |
| 50 to 59 | 1 |
| Below 50 | 9 |
Source: Happydance Top EB Voices 2027 scoring data. Counts include everyone shown on this page.
| Country | Leaders | Highest score | Highest scoring leader |
|---|---|---|---|
| Brazil | 5 | 57 | Caio Infante |
| South Africa | 2 | 40 | Geraldine Bruce |
| Argentina | 1 | 66 | Carolina Borracchia |
| Chile | 1 | 37 | Santiago Edelberg |
| Mexico | 1 | 26 | Fernanda Calvillo |
| United Arab Emirates | 1 | 23 | Amélie Girard |
Showing up to 12 countries, by number of leaders.
How we ranked the Top EB Voices
Anyone whose work is mainly about employer brand, talent brand, EVP or recruitment marketing is eligible. Each person is scored from 0 to 5 on five pillars, weighted into a total out of 100, and every score has to be backed by a public, dated source. The Global list has a threshold of 50. Regional lists are sized by their pool. Customer status and paid placement never change a score.
| Pillar | Weight |
|---|---|
| Experience | 15% |
| Achievements | 25% |
| Influence | 20% |
| Thought leadership | 25% |
| Community | 15% |
Source: Happydance Top EB Voices methodology, version 0.9.
Happydance is a careers website platform built by employer branders. Our founder, Bryan Adams, is on the list because he scored on the same rubric as everyone else, and his entry says so. We also run the Employer Brand Atlas expert directory, which we used only as a starting pool, never as evidence. The full method is on the how we rank the Top EB Voices page.
What great employer branding looks like in 2027
Latin America, the Middle East and Africa are home to fast growing talent markets and some of the most energetic employer brand communities anywhere. The leaders here are building brands in markets where the story is still being written. For ideas to take away, see employee stories examples for careers websites and employee value proposition examples.
Learning the craft yourself? The Happydance Academy teaches the employer brand strategy course and the storytelling course used by many of the people on these lists, and it is open to anyone.
Top EB Voices 2027 Rest of the World: frequently asked questions
Who are the top employer brand leaders in Latin America, the Middle East and Africa in 2027?
The top five on the Top EB Voices 2027 Rest of the World list are Carolina Borracchia (66); Caio Infante (57); Arthur Vilela (45); Geraldine Bruce (40); Santiago Edelberg (37). Scores are out of 100 and based on public evidence.
Who is number one on the Top EB Voices 2027 Rest of the World list?
Carolina Borracchia, CEO, Combo Employer Branding, ranks first with 66 out of 100.
How many people are on the Top EB Voices 2027 Rest of the World list?
10 leaders are ranked and a further 1 are also listed, from 6 countries. The median score among the ranked is 36 out of 100.
How is the Rest of the World list ranked?
Each person is scored from 0 to 5 on experience (15%), achievements (25%), influence (20%), thought leadership (25%) and community (15%), giving a total out of 100. Every score is backed by a public, dated source.
Can anyone pay to be on the list or move up it?
No. Paid placement and customer status never affect a score. Happydance founder Bryan Adams is on the list because he scored on the same rubric as everyone else.
How do I use the Top EB Voice 2027 badge?
Download the Rest of the World badge from the badge section of this page as a PNG or SVG and add it to your website, email signature or social profile. The embed code includes a link back to this list. The link is optional and never a condition of being listed.
How can I correct or remove my entry?
Email [email protected] with the change you would like, including your name and the list. We re-score corrections within 30 days, and we remove entries or swap a photo for initials on request.
Where can I see the other Top EB Voices 2027 lists?
There are Global, US and Canada, UK, Europe, APAC and Rest of the World lists. The other lists are: Global, US & Canada, UK, Europe, APAC. They are linked at the end of this page.
Corrections, photos and removal
We scored public evidence, not private information. Photos on the share cards are public profile photos. If anything is wrong, outdated or you would prefer not to appear, email [email protected] and we will fix it, swap a photo for initials or remove the entry. Corrections are re-scored within 30 days. Scores reflect public sources checked 29 September to 2 October 2026 and updated 24 October 2026 and are refreshed once a year. This is a reading list, not a verdict on anyone’s work.
Curious how your careers website compares?
If these leaders have you thinking about your own employer brand, a free careers website audit shows where your site stands today.
Explore more Top EB Voices lists
Top EB Voices: all listsHow we rank the Top EB VoicesTop EB Voices 2027: GlobalTop EB Voices 2027: US & CanadaTop EB Voices 2027: UKTop EB Voices 2027: EuropeTop EB Voices 2027: APACEmployer branding experts to follow in 2027Best careers websites of 2026
Sources
- Happydance Top EB Voices 2027 scoring data (Rest of the World), checked 29 September to 2 October 2026 and updated 24 October 2026.
- Happydance Top EB Voices methodology, version 0.9: https://www.happydance.love/insights/posts/how-we-rank-employer-brand-leaders/
- Each leader’s own LinkedIn profile and evidence links are on their entry above.
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